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EDDM® + Digital Bundles

Effective marketing bundles for the digital age

Multi-channel marketing is the new standard

These days, your customers are everywhere – at home, online, and leading busy lives. And if you want to connect with people and earn their business, you've got to be where they are.

Introducing EDDM® + Digital Ads.

Now, you can bundle your Every Door Direct Mail® campaign with email marketing and online display ads for maximum results.

Why Multi-channel?

  • Reach modern consumers wherever they are
  • Extend the life of your marketing campaigns
  • Eliminate the risks of a "one and done" strategy
  • Generate retail and/or ecommerce leads and sales
  • Reduce your cost per impression and boost ROI

Silver Bundle

Our Silver bundle is the most affordable way to reach prospects with physical and digital offers — from mailbox to inbox.

Using the latest technology, we match opt-in consumer email addresses to the same physical addresses that you target with EDDM®. The result is an amazing capability to reach hundreds, or thousands, of prospects with low cost multi-channel marketing.

What’s Included:

  • (1) EDDM® mail piece impression per qualifying address
  • (3) separate email impressions per qualifying prospect
EDDM® + Email

110%

More Impressions

27%

More ROI
*Source: Infotrends, 2012.

Gold Bundle

Our Gold bundle delivers more impressions to the best prospects — for even better results. Research proves that consumers are greatly influenced by the ads they see online and receive by mail. And with this bundle, you'll reach the right people with direct mail and highly-visible online display ads. Simply put, more impressions equals more conversions.

What’s Included:

  • (1) EDDM® mail piece impression per qualifying address
  • Average of (10) separate digital display ad impressions per qualifying prospect
EDDM® + Display

510%

More Impressions

30%

More ROI
*Source: El Toro, 2017.

Platinum Bundle

Our Platinum bundle delivers the best results via an extremely powerful mix of physical and digital advertisements. From mailbox to inbox, and across the web, your ads will make an average of nine multi-channel impressions on the best prospects. Choose the Platinum bundle to get the most our of your precious marketing dollars.

What’s Included:

  • (1) EDDM® mail piece impression per qualifying address
  • (3) separate email impressions per qualifying prospect
  • Average of (10) separate digital display ad impressions per qualifying prospect
EDDM® + Email + Display

620%

More Impressions

37%

More ROI
*Source: Infotrends, 2012.
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