How it works
See how EDDM works in 60 seconds
01
Target
Get seen by customers likely to call you 02
Create
Design a compelling direct mail + digital campaign 03
Launch
Seamlessly deliver your ads all at the same time 04
Measure & grow
See how you're doing at a glance and plan aheadSTEP 1
Target the right
customers
As a business operator, you need the right people to see your ads and offers. Our industry-leading audience builder, Mapfire, helps you identify the prospects who are most-likely to respond. Pick out geographical coverage, income brackets, homeowner status, age, and more.
The right geography
Select a delivery zone based on a mile radius or drivetime.
Select a delivery zone based on a mile radius or drivetime.
The right income
Filter on combined household income.
Filter on combined household income.
Homeowners or renters
Choose renters or
homeowners.
Choose renters or
homeowners.
Advanced targeting
Get even more advanced with filters like age, length of residence, and more.
Get even more advanced with filters like age, length of residence, and more.
STEP 2
Create a direct
mail campaign,
supercharged
To create a campaign for maximum impact, supercharge your direct mail with matching digital ads via email, Facebook, and Google. We handle all digital ad setup and design at no additional charge.
Professional design
Have our experienced team design something great for an affordable cost.
Have our experienced team design something great for an affordable cost.
Automatic digital
Digital ads are part of our standard packages, designed for no extra charge.
Digital ads are part of our standard packages, designed for no extra charge.
Flexible options
Want to test the waters with digital channels? Choose from a variety of package options.
Want to test the waters with digital channels? Choose from a variety of package options.
All-inclusive packages
Don't worry about printing, postage, or preparation. It's all included, no hidden fees.
Don't worry about printing, postage, or preparation. It's all included, no hidden fees.
STEP 3
Schedule and
launch your ads
Taradel® makes the delivery of your ads seamless. Our scheduling system puts you in control while eliminating all the paperwork. Just pick out your delivery window, and we make it happen. The best part is digital ads hit your prospects at the same time, so they'll have a hard time forgetting your offer.
Scheduling system
Use our online mail scheduling system to map out your deliver window.
Use our online mail scheduling system to map out your deliver window.
Seamless delivery
As an official partner with USPS, rest assured your direct mail will arrive as planned.
As an official partner with USPS, rest assured your direct mail will arrive as planned.
Digital ads coordinated
Digital ads designed to hit on your prospects at the same time as your direct mail.
Digital ads designed to hit on your prospects at the same time as your direct mail.
Make multiple impressions
We time your direct mail and digital ads to make multiple impressions on the same prospects over 30 days.
We time your direct mail and digital ads to make multiple impressions on the same prospects over 30 days.
STEP 4
Measure results &
plan future
marketing
What gets measured gets improved. That's why Taradel® created the only platform that lets you track your ads in one central location. In a single glance, see how direct mail and digital ads are equating to impressions and leads. From there, it'll be easy to plan future campaigns, so you always have more customers than you can handle.
Powerful dashboard
Our reporting dashboard is your new command center to track how campaigns perform.
Our reporting dashboard is your new command center to track how campaigns perform.
Track impressions
Track how many impressions are seen by your audience, both for direct mail and digital.
Track how many impressions are seen by your audience, both for direct mail and digital.
Track leads
Through call tracking, see how many leads are generated, and from what source.
Through call tracking, see how many leads are generated, and from what source.
Proactive marketing
Finally get ahead with your business and switch from reactive to proactive marketing.
Finally get ahead with your business and switch from reactive to proactive marketing.
When we say
all-inclusive, we mean it
We hate hidden fees just as much as you do. So we decided our pricing would include everything you need to deliver direct mail pieces that convert prospects to customers. - Full-color printing on both sides
- Mail preparation and paperwork
- USPS® postage and fees
- Drop off to Post Office®
- Delivery to mailboxes
- Digital channels included
Why supercharge your EDDMTM
campaign with digital ads?
Taradel® is at the forefront of helping small businesses get more customers. Combining direct mail with channels such as email, Facebook, and Google is our secret weapon. Research proves
that multiple impressions are a key driver of awareness and purchases among consumers.
Read more about the impact of digital
Frequently Asked
Questions
From small postacards to giant-sized flyers, choose from a variety of popular formats. EDDM sizes include: 4.25 x 11 postcards, 6.25 x 9 postcards, 6.25 x 11 postcards, 8.5 x 11 postcards, and 11 x 17 flyers.
Our creative team will send you new digital proofs each time you request an edit (up to 4 proofs total). As you review proofs, we ask that you consolidate all edit requirements so that we may serve you in the most efficient manner possible and avoid delays to your campaign.
Our creative team is location in-house at our corporate office in Richmond, VA.
Yes, please do! For best results, send us your logo, images, offers, text, and contact information for inclusion on your design.
