When it comes to roofing services, trust is everything—and a well-timed, well-designed postcard can lay the first shingle on a long-lasting customer relationship. Whether you’re repairing storm damage, replacing shingles, or launching seasonal promotions, postcards are a powerful way to grab attention right at the mailbox.
Let’s break down what makes roofing postcards convert—based on real-world data, industry best practices, and Taradel’s experience powering thousands of successful campaigns for home service pros just like you.
What Offers Actually Work for Roofing Postcards?
Roofing is a big-ticket service. Homeowners want to feel confident, secure, and like they’re getting real value. That’s why your offer must:
✔ Eliminate Risk
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Free Roof Inspection
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No-Obligation Estimate
✔ Provide Tangible Savings
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$500 Off Full Roof Replacement
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10% Off Any Service Over $1,500
✔ Create Urgency
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“Book Before [Date] and Save!”
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“First 25 Callers Get Free Gutter Cleaning!”
Pro Tip: 79% of consumers have a more favorable view of direct mail that includes coupons or discounts. Include your offer on the front and back of your postcard to maximize visibility.
Design That Gets the Job Done (and the Roof Repaired)
A great roofing postcard doesn’t just look good—it works hard for your business. Here’s the layout formula that delivers results:
Front of Postcard
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Headline: Grab attention fast — e.g., “Is Your Roof Ready for Winter?”
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Subheadline: Highlight a benefit — “Fast, Affordable, Local Experts.”
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High-Quality Image: Show off a roof you’ve installed or a before/after transformation.
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Offer & CTA: Clearly state the promotion and what to do next (call, scan QR, visit site).
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Logo + Contact Info: Must be easy to find at a glance.
Back of Postcard
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Customer Testimonial: Builds instant credibility. Consider this real Taradel customer insight:
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Additional Images: Include photos of happy clients, staff, or branded vehicles.
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Licensing & Insurance Details: Instills trust and shows professionalism.
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Mailing Timelines That Maximize Response
Timing matters—especially in the roofing industry where demand spikes after storms, during spring inspections, and before winter.
Best Mailing Cadence:
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Plan for Multiple Touches: According to Taradel’s Reach & Frequency report, repeated exposure builds trust and boosts conversions.
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Top Schedule:
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3 Mailings Over 8 Weeks
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Example:
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Week 1: “Free Inspection” postcard
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Week 4: “$500 Off Roof Replacement” reminder
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Week 8: “Final Chance – Offer Ends This Week”
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Best Timing:
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Early Spring: For pre-storm inspections and repairs
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Post-Storm: Be first to market with emergency response services
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Early Fall: Target “winter prep” and preventative maintenance
Bonus Stat: Roofing businesses say lead generation is their #1 marketing challenge—and direct mail delivers. 96% say demand is currently “high” or “moderate,” but competition is fierce (Taradel Home Improvement & Construction Survey).
Final Nail: Use Digital to Reinforce Your Message
Combine direct mail with Google, Facebook, or Instagram ads for up to:
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+68% Website Visits
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+63% Response Rates
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+40% Conversion Rates
(Source: USPS + Taradel Campaign Results)
By targeting the same audience across multiple channels, you dramatically increase your chances of being remembered when it’s time to call a roofer.
Ready to Nail Your Next Roofing Campaign?
With a smart offer, proven postcard design, and the right mailing timeline—you’ll do more than get noticed. You’ll grow your business, generate leads, and build lasting customer relationships.
Need help getting started? Taradel’s platform makes it easy—just like it did for Tim Lewis, who said:
“The process was so simple and easy to use. It could not have been any easier.”
Let’s Get Started
Create your first postcard now at Taradel.com or connect with a marketing specialist today. You’ve got this—and we’re here to help every step of the way.
