You’re on rooftops all day making homes safer and stronger—so let’s make your marketing just as rock-solid. Whether you’re an independent roofer or run a growing team, it’s time to use one of the most trusted, proven, and affordable marketing tools in the business: direct mail.
Direct mail campaigns through Every Door Direct Mail® (EDDM®) can deliver big results for roofers—but only if you know when to mail, what to say, and where to target.
Let’s nail this down. 🔨
WHEN TO MAIL: Timing Is Everything
The ideal time to mail is when demand for roofing services spikes—and that means thinking seasonally and strategically.
Spring & Fall Are Prime Time
These are your marketing sweet spots. After winter, homeowners often discover weather-related damage and want inspections or repairs. In fall, they’re preparing for storms and colder temps. Timing your mailers in early March and late September positions you right when they need you most.
Avoid the Mid-Summer Slowdown
During peak heat, homeowners tend to delay home improvement projects unless it’s an emergency. Instead, use this time to prep your campaigns, build your mailing list, and schedule early fall outreach.
📊 Pro tip: Contractors using multichannel marketing (including direct mail) increased website visits by 68% and conversions by 40% when paired with digital ads (Source: Taradel EDDM Checklist 2024).
WHAT TO SAY: Messages That Drive Calls and Clicks
Homeowners are flooded with service ads. So your message has to stand out, speak directly to their needs, and spark trust.
Use This Formula:
[Headline] + [Benefits] + [Offer] + [Call-to-Action]
Here’s how it looks in action:
Headline:
“Storm Damage? Don’t Wait for Leaks!”
✅ Emotional urgency + problem solving
Benefits:
✔️ Free inspections
✔️ Licensed & insured
✔️ 10-year warranty
✔️ Fast scheduling
Limited-Time Offer:
“$250 off any new roof install booked before October 31st!”
Call-to-Action:
“Call Now or Scan to Schedule Your Free Estimate!”
Don’t forget:
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Include a high-quality photo of your crew, trucks, or past projects.
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Add a 5-star customer review if possible. It builds instant credibility.
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Show your logo on both sides of the postcard for brand recognition.
Bonus Tip from a Real Taradel Customer:
“This process was so simple and easy… I chose the zip codes from their interactive map that gives numbers of residents and their average household incomes. It could not have been any easier to use.” — Tim Lewis, Roofing Pro
WHERE TO TARGET: The Right Neighborhoods = Better ROI
The beauty of EDDM is in the targeting. You don’t need a mailing list—you simply pick routes based on ZIP codes, household income, age, and more.
Here’s Where to Focus:
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Suburban neighborhoods with older homes (10+ years)—these roofs are more likely to need repairs or replacement.
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ZIP codes that recently experienced hail, wind, or heavy rain—capitalize on seasonal storm damage.
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High-income areas—these households often prioritize aesthetics, longevity, and warranty coverage.
Use Taradel’s free map tool, Mapfire, to filter by:
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Homeowner vs. renter ratio
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Average home value
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Median household income
USE TARDEL’S FREE POSTCARD TEMPLATES: FAST, EASY, AND PRO-LEVEL DESIGN
Not a designer? No problem.
Taradel offers a library of free professionally-designed postcard templates tailored specifically for businesses like yours—including home improvement and roofing services. You can customize your postcard in minutes using simple drag-and-drop tools—no design software or experience required.
Choose from:
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Roofing service templates
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Storm repair specials
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Seasonal maintenance reminders
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Insurance claim messaging
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New roof installation promotions
You can even:
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Upload your own logo
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Add before-and-after project photos
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Plug in a testimonial from a happy customer
Why it matters: The right design can dramatically increase your response rate—and we’ve tested what works. Our templates are optimized with proven layouts, effective calls-to-action, and space for offers that convert.
Final Nail: Roofers Who Mail, Win Big
If your current leads are drying up or you’re spending hours chasing referrals, it’s time to mail your way to more roofs. When you combine strategic timing, persuasive messaging, and smart targeting, your marketing becomes a machine that builds your business while you’re on the job.
👊 Ready to launch a campaign?
We’ve made it ridiculously easy. Pick your routes. Upload your design (or start with a free template). Hit send.
Let’s get those phones ringing. You’ve got roofs to climb and goals to smash. Learn more here.
