When it comes to home service businesses, one truth stands out: the biggest barrier to growth isn’t tools, talent, or even time—it’s finding new customers.
According to the 2025 Home Services Marketing Survey by Taradel, contractors ranked lead generation #1 marketing challenge, beating out even budget concerns. Additonally—95% of contractors say they’re in highly competitive local markets, where every phone call and quote request counts.
But here’s the good news: lead generation doesn’t have to be a guessing game. In fact, with the right tools and a smart plan, you can start attracting better leads faster—and with less effort than you think.
Why Leads Matter More Than Ever
Lead quality and speed go hand-in-hand. In our survey, 55% of contractors said they convert a lead into a customer within just a few days. That means every call, every form submission, and every message matters—big time.
Even more telling? Referrals and phone calls tied as the most valuable types of leads, followed closely by in-person consultations. That makes sense for home services, where trust and local reputation play a major role in closing deals.
✅ Quick insight: You don’t need hundreds of leads—you need the right ones. And you need them now.
So… What’s the Solution?
Let’s break it down into three must-dos for winning the lead generation game in home services.
1. Get Consistent with Your Marketing (No More “As Needed” Campaigns)
Still running your marketing only when things slow down? You’re not alone—20% of home service pros still advertise reactively, according to the survey. But here’s the kicker: those who plan ahead are seeing better ROI and steadier lead flow.
Your move: Plan campaigns monthly or quarterly. Build in seasonal pushes—think spring landscaping promos or post-storm roof inspections. Make marketing a habit, not a reaction.
2. Use Multichannel to Multiply Your Results
Today’s customers don’t just see one message. They scroll, swipe, and skim across platforms. That’s why 80% of contractors now use two or more marketing channels, and they’re seeing the benefits.
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Facebook Ads (78.7%)
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Direct Mail (63.9%)
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Email (60.7%)
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Google Ads (59%)
Want to really boost your leads? Combine direct mail with digital ads. Contractors who integrate direct mail and digital see up to 28% higher conversion rates and 75% better brand recall.
Smart combo: Mail a postcard with a special offer → run Facebook ads to the same ZIP codes → follow up with an email. That’s how you stay top-of-mind (and first on the call list).
3. Track and Optimize Like a Pro
You can’t improve what you don’t measure. Yet only 5% of contractors say their marketing is “highly effective”. What’s holding them back? Tracking and targeting.
But there’s good news here too—68% now use self-service marketing tools, and 73% track campaigns using Google Analytics. Tools like QR codes, unique URLs, and call tracking make it easy to know what’s working.
Pro tip: Use a self-service platform that lets you launch, manage, and track direct mail and digital ads in one place. That way, you can make changes in real-time, test offers, and dial in what gets you the best leads.
Final Word: You’ve Got This.
Lead generation is hard—but it’s also your greatest opportunity.
The truth is, small business owners like you are some of the hardest-working, most resourceful pros out there. You just need tools that work as hard as you do. At Taradel, we’ve helped over 30,000 small businesses (and counting) reach new customers through affordable, multichannel campaigns. And we’d love to help you too.
Ready to start? Let’s get more eyes on your business—and more calls coming in.
