When the leaves are gone and the chainsaws quiet down, many tree service businesses start to brace for a slow season. But here’s a better idea: use winter to plant the seeds of spring success—starting with Every Door Direct Mail®.
Smart businesses know that staying visible now means staying busy later. And with EDDM®, it’s never been easier—or more affordable—to reach entire neighborhoods with professional, personalized mailers that work.
Let’s dig into why winter direct mail is a power move for tree service pros, and how you can turn the slow season into a strategic advantage.
Why Mail in the Off-Season?
Winter might feel like a hibernation period—but for your marketing, it’s a launchpad.
According to our 2025 Construction & Home Services Marketing Survey, lead generation is the #1 marketing challenge for contractors of all types—including tree service businesses. And with 100% of survey respondents saying their local markets are either moderately or very competitive, staying top-of-mind with homeowners is essential.
Direct mail helps you do just that. While competitors go quiet, your brand can be front and center on the kitchen counter, the fridge, or the entry table—reminding homeowners who to call the moment a branch breaks or spring cleanup begins.
What to Promote During Winter Months
Even if your team isn’t operating at full capacity, your marketing should be. Use winter mailers to offer:
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Free Spring Estimates – Book early appointments now and lock in spring business.
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Winter Inspections – Promote safety checkups for risky limbs, storm damage, or tree health.
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Emergency Removal Services – Highlight availability for storm-related issues or urgent needs.
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Multi-Season Maintenance Plans – Offer customers bundled services for spring, summer, and fall.
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Exclusive Discounts for Early Booking – Encourage action now with a limited-time offer.
Postcard Design That Gets Results
Want your mailer to stand out in the mailbox? Here’s a winning formula, straight from Taradel’s battle-tested design tips:
✅ Bold Headline (like: “Book Spring Tree Services NOW & Save 15%”)
✅ Subheadline with a quick value statement
✅ High-quality image of your team, trucks, or tree work
✅ Clear call-to-action: Call, visit your website, or scan a QR code
✅ Contact info, including phone and web
✅ Your logo and branding on both sides
✅ Optional: Customer testimonial or 5-star review
Target the Right Neighborhoods
With EDDM®, there’s no mailing list or permit needed. You simply choose the zip codes and delivery routes that match your ideal service area. Use our interactive map tool to see:
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How many households you’ll reach
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Average income levels
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Residential vs. business addresses
This allows you to hyper-target neighborhoods most likely to need your services—whether you specialize in upscale residential properties or rural storm cleanups.
Start Early, Stay Ahead
Marketing isn’t just about what you say—it’s about when you say it. By mailing now, you:
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Build awareness before the busy season
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Reach customers before competitors
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Fill your calendar with pre-booked appointments
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Boost response with multi-channel follow-ups (email, social media, etc.)
Affordable, Effective, Easy
EDDM® is one of the most budget-friendly ways to promote your business. Here’s an example:
Product Name: 6.25″ x 9″ EDDM Postcard
Price Per Piece (5,000 pcs): $0.46
Total Price: $2,300
Per Piece Savings at Next Pricing Tier (10,000 pcs): $0.03
And yes, our platform makes the whole process easy, fast, and stress-free. Don’t just take our word for it:
“Taradel’s website makes it unbelievably easy to set up and generate an EDDM campaign. I would not use any other company.” — ★★★★★ Paul F. Condit (Customer Reviews of Taradel)
Ready to Grow This Winter?
If you’re in the tree service business, winter isn’t the off-season—it’s the opportunity season.
✅ Start small or scale big
✅ Target the best neighborhoods
✅ Get your brand in mailboxes
✅ Book spring work before spring begins
Let’s get your next postcard in the mail.
