Tree services are hyper-local. People need someone nearby, fast, and trustworthy. EDDM lets you target specific neighborhoods without buying a mailing list or hiring a marketing team.
Here’s why it’s perfect for your business:
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📍 Geographic targeting: Use an interactive map to select ZIP codes, neighborhoods, or even individual mail routes.
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💸 No permits or mailing lists needed: Just pick your area, design your postcard, and we handle the rest.
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📬 Tangible and effective: 71% of consumers look forward to checking their mail daily—and direct mail is read more often than email across all age groups (Source: USPS / EDDM Checklist 2024).
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📈 Lead generation made simple: Tree service pros ranked lead generation as their #1 marketing challenge (Source: 2024 Home Improvement Survey)—and EDDM directly solves that.
Step 1: Choose the Right Neighborhoods
Target areas where trees are mature, yards are large, and homeowners are likely to invest in upkeep and safety.
Look for:
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Neighborhoods built 15+ years ago (older trees = more work)
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Areas with high homeownership rates
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ZIP codes recently hit by storms or high winds
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High-income communities with a focus on property value
Use Taradel’s built-in map tool to filter routes by:
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Average household income
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Homeownership status
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Age demographics
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ZIP code or radius targeting
You’ll know exactly how many homes you’re reaching—and what those households look like.
Step 2: Design a Postcard That Gets Results (with Free Templates!)
Your postcard is your first impression—so make it count. But here’s the good news: Taradel gives you free, professional EDDM postcard templates specifically built for service pros like you.
No graphic design skills? No problem. You can:
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Choose a tree service template
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Drag and drop your logo, photos, and offer
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Use tested layouts that are proven to convert
What to include on your postcard (example):
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Headline: “Storm Damage? Call Your Local Tree Experts Today.”
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Image: High-quality photo of your crew, trucks, or before/after project
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Offer: “FREE on-site quote—this month only!”
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CTA: “Call now or scan to schedule.”
On the back, include:
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A brief list of services: tree removal, trimming, stump grinding, storm cleanup
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A customer testimonial or 5-star review
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Your contact information (phone, email, website, QR code)
Pro tip: 79% of consumers say coupons, offers, or special deals make direct mail more appealing
Step 3: Time Your Mail Drops Strategically
Timing matters—especially in your industry.
When to Mail:
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Spring: Trees grow fast, homeowners prep for summer storms.
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Fall: Cleanup before winter weather and falling limbs.
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After Storms: Fast response = fast leads. Be ready to mail immediately to storm-affected areas.
Taradel makes it easy to schedule campaigns in advance—or launch quickly when nature takes a swing.
Step 4: Track Results and Follow Up
Don’t let leads go to waste! Make sure you:
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Use call tracking or a dedicated phone number
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Add a QR code that leads to a form or estimate request page
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Prepare a follow-up plan to turn inquiries into paying jobs
And remember, response improves with repetition. Most successful businesses mail monthly or quarterly to stay top-of-mind.
Final Cut: Make This the Year You Grow
If you’re ready to stop relying solely on referrals and start expanding into new, profitable neighborhoods—EDDM is your ticket.
With Taradel, you get:
✅ Free templates
✅ Smart targeting tools
✅ Print + delivery handled for you
✅ Real results, fast
It’s time to grow your customer base—and your bottom line.
Let’s put your postcard in the mailbox of your next best customer.
Want help getting started? Just ask. We’ll walk you through it—no jargon, no stress, and no design degree required.
