When a fencing contractor needed a more predictable way to generate leads, they didn’t just pour more money into digital ads.
Instead, they built a smarter, multi-channel local marketing campaign.
The result?
$130,000 in revenue.
A 5.65x return on investment.
And a repeatable lead engine they’re now running month after month.
Let’s break down exactly what worked — and how fencing businesses can replicate this same success.
Campaign Snapshot
Industry: Residential and Commercial Fencing
Total Investment: $23,000
Marketing Channels:
• Every Door Direct Mail® (EDDM®)
• Digital Audio Ads (Spotify)
Offer: $200 off fence installation
Results
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$130,000 in generated revenue
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5.65x return on ad spend
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Three additional campaigns already booked
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Consistent lead flow created
What Is EDDM® and Why It Works for Home Services
Every Door Direct Mail® (EDDM®) is a USPS program that allows businesses to mail postcards to every home along specific postal routes — without needing a mailing list or permit.
With EDDM®, businesses can:
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Target by ZIP code, neighborhood, or carrier route
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Reach homeowners most likely to need services
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Build visibility with repeat impressions
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Avoid expensive mailing list purchases
Why EDDM works especially well for fencing contractors:
Homeowners are actively investing in property improvements, and competition in local service markets is high. EDDM ensures your brand reaches households directly in your service area — keeping your business top of mind when projects arise.
Why This Campaign Delivered Such Strong Results
This was not a “send one postcard and hope” strategy. It was a structured, multi-touch campaign designed for visibility and trust.
Consistent Neighborhood Reach
The company mailed into the same neighborhoods multiple times over several months. Repetition increased recognition and made their brand feel familiar and reliable.
A Clear, Time-Sensitive Offer
The $200 discount created urgency and gave homeowners a strong reason to act now rather than later.
Direct Mail Reinforced With Digital Audio
Spotify ads supported the postcard campaign, increasing frequency and brand recall by reaching homeowners at home and on the go.
Professional, Trust-Focused Creative
The postcard included strong visuals, simple messaging, a clear offer, and easy contact information — all critical for home service decision-making.
How to Build an EDDM Campaign for Your Fencing Business
Step 1: Set a Clear Goal
Examples include booking more estimates, filling seasonal schedules, or increasing local brand awareness.
Step 2: Target the Right Areas
Focus on neighborhoods where:
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Homes are older and more likely to need fencing
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Property values match your ideal customer profile
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You already serve nearby clients
Step 3: Create a Postcard That Converts
High-performing fencing mailers typically feature:
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Finished project photos or before-and-after images
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A benefit-driven headline
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A limited-time offer
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A customer testimonial or review
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A clear call-to-action
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Business contact details and licensing
Step 4: Add Digital Ads for Greater Impact
Combining mail with digital channels such as audio, social media, and display ads increases exposure, response rates, and conversions.
Customer Feedback
“Choosing ZIP codes using the interactive map showing household income and resident counts was incredibly easy.”
“Taradel’s platform is simple to use, and their customer service has helped our business grow.”
Final Takeaway
This fencing company succeeded by focusing on:
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Smart local targeting
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Consistent visibility
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A strong incentive
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Multi-channel reinforcement
By doing so, they transformed a $23,000 marketing investment into $130,000 in revenue and built a predictable lead generation system.
For fencing contractors, EDDM is not just advertising — it is a scalable local growth strategy that builds trust, recognition, and long-term results.
Learn more about EDDM for home services here.
