If you’re in the roofing, landscaping, or tree service business, you’ve probably asked yourself one of these questions:
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“How do I get more leads in the neighborhoods I want to work in?”
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“How do I advertise locally without wasting money on people who don’t need my services?”
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“Isn’t direct mail expensive and complicated?”
We get it. That’s why we’re here to introduce you to EDDM — short for Every Door Direct Mail® — one of the easiest and most affordable ways to market your services exactly where your customers live.
Let’s walk through everything you need to know to launch a successful EDDM campaign, from choosing the right ZIP codes to measuring your results.
Step 1: What is EDDM — and Why It Works for Home Services
EDDM (Every Door Direct Mail®) is a program from the USPS® that lets you send postcards, flyers, or mailers to every home in a neighborhood — without needing a mailing list or permit.
That’s right:
✅ No mailing list
✅ No address printing
✅ No headaches
You just choose your target area, design your postcard, and send it to every door in that zone — all at some of the lowest postage rates available.
Why it’s perfect for home services:
EDDM gets your business in front of the exact homeowners you want to reach. Whether it’s promoting storm damage repair, weekly lawn service, or emergency tree removal, this tactic gives you local visibility and trust at scale.
Step 2: Target the Right ZIP Codes
Before you send a single piece of mail, you need to decide where to mail.
Here’s how to target smart:
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Use a free EDDM map tool (like Mapfire) to browse ZIP codes and carrier routes.
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Filter by:
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Average household income
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Owner-occupied homes
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Proximity to your service area
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Length of residency
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Pro Tip: Target older neighborhoods with high home values for roof replacements. For landscapers, look for areas with busy professionals who are likely to outsource lawn care.
“I was able to select ZIP codes based on income and household type. That let me target exactly who I wanted, and it paid off fast.” – Taradel customer review, landscaping business ⭐⭐⭐⭐⭐
Step 3: Design a Mailer That Grabs Attention
A great EDDM postcard doesn’t just look nice — it drives calls.
Here’s what you must include:
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Clear, bold headline — Tell them what you offer (“Storm-Damaged Roof? We’ve Got You Covered!”)
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High-quality image(s) — Before/after photos, team shots, or your finished work
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Offer or incentive — Examples: “$500 Off Full Roof Replacement,” “Free Lawn Service Trial”
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Call-to-action (CTA) — What do you want them to do? (“Call now,” “Book online,” “Scan QR code”)
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Contact info — Phone number, website, and address if you have one
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Logo + branding — Make it memorable and recognizable
Design tip: Postcards that include an offer see up to 79% more engagement.
And don’t worry — you don’t need a designer. Taradel offers free templates and design support to help you create a professional mailer fast.
Step 4: Print and Mail — The Easy Way
Once your design is ready, here’s what happens next:
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Choose your quantity (start small or scale up)
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Print your postcards in USPS-approved sizes
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Select your carrier routes
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Taradel (EDDM All-Inclusive) handles bundling, paperwork, and delivery to the Post Office®
From design to delivery, it can all be done in just a few clicks.
Boom! Step #1 done. You’ve officially launched your first EDDM campaign — and now the calls can start rolling in.
Step 5: Track and Measure Your Results
Now comes the fun part: seeing what works.
Here are some simple ways to track your EDDM campaign performance:
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Use a unique phone number (for this campaign only)
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Include a campaign-specific URL or landing page
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Add a QR code that leads to a booking or quote request form
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Ask new leads how they heard about you
Bonus tip: Pair your EDDM campaign with digital ads targeting the same area (like Facebook or Nextdoor) to boost results. Multichannel campaigns increase conversion rates by up to 28%.
Final Thoughts: EDDM Makes Marketing Easy
If you’ve ever felt overwhelmed by marketing, you’re not alone. But EDDM changes the game — especially for home service pros.
It’s simple. It’s affordable. And best of all, it works.
✅ No mailing lists
✅ No marketing degree required
✅ Just targeted mailers that reach real homeowners in your area
So whether you’re looking to grow your roofing leads, book more tree jobs, or fill up your landscaping calendar, EDDM is your shortcut to serious local visibility.
Ready to Start Your First Campaign?
Taradel’s all-in-one platform makes it easy to design, target, print, and mail in just a few clicks — and get your phone ringing.
Launch your campaign today at Taradel.com and grow your business one mailbox at a time.
