Why Now is the Perfect Time for Tree Service Marketing
As spring approaches, homeowners and businesses are turning their attention to seasonal upkeep—and tree care is at the top of the list.
This is the prime season for tree service businesses to grow their customer base, ensuring they reach property owners who need pruning, removal, and landscaping services before summer kicks into full gear.
One of the most effective ways to connect with these potential customers? Direct mail marketing. Unlike digital ads that can be easily ignored, direct mail demands attention, landing directly in the hands of homeowners who need your services.
Every Door Direct Mail® (EDDM®) lets tree service companies target entire neighborhoods—no mailing lists required—so you can focus your efforts on areas with the highest potential for new business.
Now is the time to put your marketing in motion and get in front of the right customers—before your competitors do.
Why Direct Mail Works for Tree Services
Tree service businesses can benefit greatly from direct mail campaigns, particularly because of how effective print marketing is at reaching homeowners in need of property maintenance.
Here are some key advantages of using Every Door Direct Mail (EDDM) for your tree service business:
- Targets local homeowners – Direct mail enables precise targeting, allowing you to focus on neighborhoods where tree services are most needed.
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Direct mail puts your business in front of the right homeowners—those most likely to need tree services. By targeting specific neighborhoods with mature trees or storm risk, you ensure your message reaches the people who need it most.
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- Highly trusted format – 82% of Millennials see print ads as more trustworthy than digital ones.
- In an industry where trust is everything, direct mail gives tree service businesses an edge over digital ads that might get lost in the clutter. Homeowners want reliable, professional service providers—seeing a well-designed mailer in their hands reinforces credibility and makes them more likely to pick up the phone.
- Encourages first-time customers – 39% of consumers try a business for the first time because of direct mail.
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Many homeowners have never hired a professional tree service before or don’t have a go-to provider. Direct mail gives them a tangible reason to choose your business, whether it’s an eye-catching offer, proof of expertise, or a compelling customer testimonial.
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- Stays in the home longer – The average piece of direct mail remains in a household for 17 days, and 36% of recipients save it for future reference.
- Tree services often aren’t an immediate need—homeowners might hold onto your mailer until the next storm, seasonal pruning time, or when they finally get around to removing that problem tree. Unlike digital ads that disappear in seconds, your mailer stays top of mind.
- Boosts engagement – People spend 108% more time reading direct mail compared to digital ads.
- A direct mail piece isn’t just a fleeting moment in someone’s feed—it’s a physical item they hold, read, and engage with. Homeowners are more likely to take the time to absorb your message, understand your services, and consider your offer.
- Generates repeat business – Homeowners often need seasonal tree care, making direct mail a great tool for recurring services.
- Tree trimming, pruning, and storm damage prevention aren’t one-time needs; they’re ongoing maintenance tasks that homeowners should address seasonally. Direct mail campaigns create a cycle of engagement—reminding past customers when it’s time for their next service and keeping your brand at the forefront.
What to Include on Your Direct Mail Postcard
To ensure your tree service direct mail campaign is effective, make sure your postcard includes:
- A compelling headline – Grab attention with phrases like “Spring Tree Maintenance Special” or “Dangerous Trees? Call the Experts!”
- Eye-catching imagery – Use high-quality photos of your team in action, showcasing your services.
- A strong call to action (CTA) – Encourage recipients to call, visit your website, or scan a QR code for a free estimate.
- Special offers – Discounted tree removal, free consultations, or seasonal promotions can boost responses.
- Company branding – Your logo, colors, and professional design help establish credibility.
- Contact information – Clearly display your phone number, website, and email.
- Trust signals – Certifications, licensing, insurance details, and customer testimonials can reinforce your reliability.
7 Real Tree Service Postcards That Drive Results
Here’s a look at how real tree service companies have successfully used direct mail marketing to grow their businesses:
1. CBM Tree Service LLC
*Note: This postcard was designed using Taradel FREE online postcard design tool.
- Standout Feature: “Wanted: Dead or Alive” creative theme grabs attention instantly.
- What Works: Clear service list, free estimate offer, and multiple contact options.
2. Eggert’s Tree Service
- Standout Feature: Strong seasonal urgency with a “Sign up before spring” discount.
- What Works: Bold colors, easy-to-remember slogan, and a clear call to action.
3. Greenbrier Tree Experts
- Standout Feature: Strong trust-building elements, including ISA certifications and Google reviews.
- What Works: Personal message from the owner and safety-focused messaging.
4. Terra Heights Tree Experts
- Standout Feature: Professional and polished branding that conveys expertise.
- What Works: High-end feel, clear contact information, and a strong website presence.
5. That Tree Guy LLC
- Standout Feature: Simple, clean, letter based design with a strong trust-based appeal.
- What Works: Personal message from the owner, QR code for Google reviews, and a text-based call-to-action for convenience.
6. B.C. Trees
- Standout Feature: Bold “We’ll Get Your Trees, Whatever It Takes!” message exudes confidence.
- What Works: Storm damage cleanup service highlighted for urgency-driven needs.
6. B.C. Trees
*Note: This postcard was designed using Taradel FREE online postcard design tool.
- Standout Feature: Strong introductory discount (10% off first service) to attract new customers.
- What Works: Professional branding, ISA certification badge for credibility, and a strong CTA.
Final Thoughts
If you run a tree service business, now is the time to reach potential customers with direct mail marketing before the busy spring season begins. By using targeted direct mail postcards, you can attract new customers, build trust, and generate repeat business.
Need help launching your direct mail campaign? Taradel makes it easy with professionally designed templates and turn-key mailing solutions. Get started today and watch your tree service business grow!
