Learn the difference between Cost Per Impression and Cost Per Acquisition — and why CPA is the true measure of ROI in direct mail marketing.
Cost-Per-Acquisition vs Cost-Per-Impression: What Really Matters in Direct Mail ROI Read More »
Discover the key ingredients that make the best direct mail offers irresistible, actionable, and results-driven for small business success.
What the Best Direct Mail Offers Have in Common Read More »
Discover the postcard offers, designs, and mailing strategies that help roofing contractors generate more leads and grow their business.
Roofing Postcards That Convert: Offers, Designs, and Mail Timelines That Work Read More »
Compare EDDM and mailing lists to find the most cost-effective direct mail strategy for your small business.
EDDM vs. Buying a Mailing List: What’s Better for Small Business? Read More »
Learn how to boost response rates and get more phone calls from your direct mail postcards with simple, proven strategies like clear CTAs, strong offers, and QR codes.
How to Get More Calls from Your Direct Mail Postcard Read More »
Promote seasonal roof inspections and generate more leads with direct mail postcards that reach every home in your service area.
Direct Mail to Promote Roof Inspections Read More »
Learn how to quickly and correctly bundle your EDDM® postcards with facing slips to ensure smooth USPS delivery.
How to Bundle Your EDDM® Postcards (in Under 60 Seconds) Read More »
Learn how to correctly fill out USPS Every Door Direct Mail® (EDDM®) facing slips step by step to ensure your postcard bundles are accepted without delays.
How to Fill Out an Every Door Direct Mail (EDDM) Facing Slip Read More »
Learn how home service pros can use EDDM to reach local homeowners, generate more leads, and grow their business with simple, targeted mail campaigns.
EDDM 101 for Home Services: Everything You Need to Know to Get Started Read More »
Discover how home service businesses can overcome lead generation challenges with data-backed marketing strategies that drive real results.
Lead Generation is the #1 Challenge for Home Service Pros – Here’s What to Do About It Read More »
EVERY DOOR DIRECT MAIL®, EDDM®, EDDM RETAIL®, EDDM BMEU®, UNITED STATES POSTAL SERVICE®, U.S. POSTAL SERVICE®, USPS®, U.S. POST OFFICE®, POST OFFICE®, and ZIP CODE™ are trademarks of the United States Postal Service® and are used with permission under license. Taradel, LLC is an independent provider of print and mail services that is an authorized affiliate of the United States Postal Service® under license. The Postal Service™ assumes no liability for the results of any contact with Taradel.
