If you run a home service business—whether you’re a painter, contractor, landscaper, or handyman—finding new customers in your local area is key to growing your company. One of the easiest and most cost-effective ways to do that? Every Door Direct Mail® (EDDM). It puts your marketing directly into the hands of homeowners in your service area, no mailing list or marketing degree required.
Let’s break it down step by step so you can launch a powerful EDDM campaign with total confidence.
Step 1: Set Your Goal
What do you want your campaign to achieve? More phone calls? More quote requests? Increased bookings? Knowing your goal from the start helps you create a clear message and track your results later.
Pro Tip: Home service pros say their top goals are generating leads and acquiring new customers. Make that your north star.
Step 2: Choose Your Neighborhoods
With Taradel’s built-in interactive map tool, Mapfire, you can target ZIP codes, neighborhoods, or specific postal routes filled with homeowners who are most likely to need your services. You can even filter by household income, age range, and more.
Boom! Now you’re targeting the people who actually live where you want to work.
Step 3: Pick a Design That Works
Your postcard is the first impression of your business—so make it count! Taradel offers over 100 professionally designed templates created just for home service businesses. Think plumbers, electricians, painters, roofers, HVAC pros—there’s a template for nearly every service.
And here’s the best part:
-
✅ Fully customizable
-
✅ USPS-compliant (so it prints and mails without issues)
-
✅ Designed to convert, with space for offers, reviews, and strong calls-to-action
Get started in minutes without hiring a designer. Just drag, drop, and add your info.
Step 4: Add an Offer + Call-to-Action
Offers are one of the most powerful motivators. In fact, 79% of consumers get a positive impression of direct mail when it includes a coupon or discount.
Try something like:
-
“$250 OFF Any Roof Replacement”
-
“FREE Service Call With Repair”
-
“15% OFF When You Book This Week”
Pair that with a bold call-to-action like “Call Now” or “Book Online Today” and make it easy for people to respond.
Step 5: Launch and Track Results
Once you place your order, Taradel handles the printing, bundling, and delivery directly through USPS. That means you don’t have to worry about permits, logistics, or stamps.
You’ll also be able to track delivery timing and responses. Want to level up? Add a QR code or a custom URL to monitor how many people visit your site from your mailer.
Why Home Service Pros Trust Taradel
✔️ Over 100 free EDDM postcard templates for home service businesses
✔️ Built-in targeting with USPS tools
✔️ Easy-to-use platform—no marketing skills needed
✔️ All-in-one print + mail solution
✔️ Backed by top-rated customer support
💬 “This process was so simple and easy to use. We had our graphic artist draw up our card and uploaded the file to Taradel. I chose the zip codes from their interactive map that gives numbers of residents and their average household incomes. This allowed me to select the target that best suited us. It could not have been any easier to use.”
– Tim Lewis (Contractor)
Final Word: Let’s Go Get Some Leads 🚀
You don’t need to be a marketing expert to launch a campaign that fills your schedule with new jobs. With Taradel’s platform, powerful templates, and hands-on support, you’ve got everything you need to succeed—right at your fingertips.
Ready to get started? Choose your free template and start building your next EDDM campaign today.
