Yes — EDDM (Every Door Direct Mail) is a powerful marketing tool for contractors and home service businesses.
Whether you’re a landscaper, roofer, tree service, handyman, plumber, or HVAC pro, EDDM helps you stand out in crowded local markets and connect directly with the homeowners who need your services the most.
Why Contractors Need to Stand Out in 2025
According to Taradel’s 2025 Home Services Marketing Survey, 95% of contractors perceive their local market as very or moderately competitive. That means nearly every business in your space is vying for attention — and likely bidding on the same jobs.
When competition is this intense, visibility is everything.
That’s why more contractors are leaning into direct mail — especially EDDM — to rise above the noise and build trust with local customers.
The #1 Goal and Challenge? Lead Generation.
Lead generation tops the list as both the biggest challenge and top marketing goal for home service professionals in 2025. That makes perfect sense — if your phone’s not ringing, your schedule’s not filling.
The good news? Direct mail is the #1 ROI driver for contractors. It delivers real, measurable results and generates quality leads from nearby homeowners who are already looking for services like yours.
Why EDDM is Perfect for Home Services
EDDM is tailor-made for local service providers. With this USPS-backed tool, you can send oversized, eye-catching postcards to every home in a ZIP code or neighborhood — no mailing list needed.
Here’s why it works so well for home service pros:
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You serve a specific area — EDDM lets you blanket it with your message.
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You solve universal needs — everyone needs HVAC, landscaping, roofing, or repairs eventually.
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Homeowners are your target — and EDDM puts you in their hands (literally).
Even better, EDDM is affordable and scalable, so you can mail 1,000 postcards or 50,000 based on your goals and budget.
Want to Make EDDM Even Easier?
Use one of Taradel’s free EDDM postcard design templates. Every template is 100% USPS-compliant and built to convert. You’ll find ready-to-go templates for every niche — including:
Pick your industry, customize your message in minutes, and you’re ready to go. No design experience needed. Just fast, professional marketing that works.
EDDM + Digital = Stronger Together
Home service pros are getting smarter with their marketing — and savvier about multichannel campaigns. According to our survey, 79% of contractors who use direct mail are either integrating it with digital ads or plan to.
That’s a big deal. When you combine the physical power of EDDM with digital ads on platforms like Google, Facebook, or YouTube, you massively boost your visibility and lead gen potential. In fact, using direct mail and digital together can increase website visits by 68% and boost response rates by 63%.
77% of Contractors Plan to Keep or Increase Direct Mail
Direct mail isn’t going anywhere. In fact, 77% of home service businesses plan to increase or maintain their direct mail usage over the next year. That’s a clear sign that contractors who’ve tried it see the value — and plan to keep using it to generate new business.
One 5-star review from a Taradel customer in the home services industry says it all:
Final Word: Yes, EDDM Works
If you’re in the business of helping homeowners — with HVAC, electrical, painting, carpentry, or any other service — EDDM is one of the smartest, most effective ways to market your services.
It’s affordable. It’s easy. And it delivers results right to your local market.
Want to get started? Our team of experts is ready to help you create a campaign that cuts through the clutter and fills your schedule.
Go ahead — dream big. We’ll help you achieve bigger.
