The holidays are here — and so are your customers’ biggest spending months of the year. Whether you’re a restaurant offering a seasonal menu, a local shop running a holiday sale, or a home service business helping clients prepare for winter, now’s the time to get your message into every mailbox in your community.
And with Every Door Direct Mail (EDDM®), it’s easier (and more affordable) than ever to spread the word.
Why EDDM Works So Well for the Holidays
When it comes to holiday marketing, timing and visibility are everything. Digital ads get buried in crowded feeds — but a festive postcard in the mailbox stands out.
Here’s why EDDM is your best holiday marketing tool:
✅ Reach every home in your area — no mailing list required
✅ Target by neighborhood, ZIP code, or income level
✅ Add coupons, special offers, and event invites right on your mailer
✅ Affordable postage rates — starting at just cents per piece
✅ Fast turnaround — from design to doorstep in days
Holiday mailers not only grab attention, but also drive people into your store or onto your website while holiday shopping is at its peak.
Step 1: Plan Your Offer Around the Season
Start with the most important piece: your offer.
Ask yourself: What’s the most compelling reason for someone to act now?
Here are a few proven holiday offers that perform well by industry:
🎄 Retail & Boutiques: “Shop Local and Save 20% This Weekend Only”
🍽️ Restaurants: “Bring This Card for a Free Appetizer or Dessert”
🏡 Home Services: “Winter-Prep Special — $50 Off Gutter Cleaning or Roof Inspection”
🦷 Dentists: “Use Your Benefits Before They Expire!”
✝️ Churches & Nonprofits: “Join Us for Our Christmas Eve Service”
Make sure your offer includes a deadline — urgency drives response rates.
Step 2: Design a Festive, Eye-Catching Postcard
Holiday postcards should feel cheerful and inviting — but still true to your brand.
A few design best practices:
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Use holiday colors (red, green, gold, silver) while keeping your logo and brand colors intact.
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Include a clear headline that highlights your promotion (“Holiday Savings Inside!”).
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Add a QR code or short link so recipients can easily shop or schedule online.
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Feature high-quality photos of your products, food, or team.
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Keep your call to action front and center (“Call Now,” “Book Online,” “Visit Today”).
Step 3: Choose the Right Routes (and Timing)
The earlier you mail, the better your results.
For holiday campaigns, aim to mail between late November and mid-December, depending on your business type.
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Retailers & Restaurants: Mail early — the week after Thanksgiving or first week of December — to capture holiday shoppers.
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Home Services: Start in mid-November to promote winter maintenance or end-of-year deals.
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Churches & Events: Mail at least two weeks before your event date to ensure delivery and awareness.
Use Taradel’s Mapfire targeting tool to find the neighborhoods that best fit your audience. You can even filter by household income, homeownership, and age to maximize ROI.
Step 4: Add a Coupon or Trackable Element
One of the best parts of direct mail is that it’s measurable.
Include one of the following to track results:
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A coupon code unique to your mailer
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A QR code leading to a landing page or event RSVP
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A special phone number for call tracking
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A “Bring this postcard” offer for in-person redemptions
Tracking helps you see what works — and plan even better for next year.
Step 5: Repeat and Retarget
Don’t stop after one mailing.
Mailing the same area two or three times during the season keeps your message top-of-mind — especially when shoppers are still deciding where to buy or eat.
For example:
1️⃣ Early November — “Get Ready for the Holidays!”
2️⃣ Early December — “Holiday Sale Now On!”
3️⃣ Week Before Christmas — “Last Chance for Holiday Savings!”
Consistency pays off — literally. Studies show response rates increase dramatically with repeated exposure.
Ready to Start Your Holiday Mailer?
This season, make sure your business shows up where it matters most — right in your customers’ hands.
With Taradel’s Every Door Direct Mail® platform, you can:
✅ Design postcards using free holiday templates
✅ Target entire neighborhoods in minutes
✅ Print, bundle, and mail — all in one place
Click below to start designing your holiday postcard today:
👉 Start Your Holiday Mailer Design for Free »
