You’ve designed a beautiful postcard, sent it out through Every Door Direct Mail (EDDM), and now you’re waiting for the phone to ring. But here’s the truth: not all postcards are created equal. The difference between a campaign that gets crickets and one that keeps your phone buzzing often comes down to a few simple—but powerful—tweaks.
Here’s how to turn your next postcard into a true call-driving machine.
1. Make Your Call-to-Action Crystal Clear
Your postcard has one job: to drive action. If you want more phone calls, you have to say it, show it, and repeat it.
✔️ Use bold language like “Call Today for a Free Estimate”
✔️ Repeat your phone number on both sides of the postcard
✔️ Make it impossible to miss—big, bold, front and center
According to USPS research, consumers are more likely to respond to direct mail when the offer is clear and easy to act on.
2. Use an Irresistible Offer
A postcard with no offer is like a voicemail with no callback number—it just won’t get results.
Think about what would motivate your ideal customer to pick up the phone:
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Limited-time discounts (“10% off if you call by Friday”)
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Free consultations or inspections
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Seasonal specials tied to urgency (leaf cleanup, holiday prep, spring openings)
In fact, 79% of consumers have a positive impression of direct mail ads with coupons or special offers.
3. Feature Your Phone Number Like a VIP
Don’t bury your contact info in fine print. Make your phone number:
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The biggest text on the back of your card
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Easy to remember (use vanity numbers if possible)
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Supported by icons or graphics (like a phone symbol)
Pro tip: Add a tracking phone number to measure responses and fine-tune future campaigns.
4. Add a QR Code That Dials for Them
The easier you make it, the more likely people are to call. Adding a QR code that links directly to a “Click-to-Call” action eliminates friction.
Instead of typing in a number, a homeowner can scan the code with their phone and instantly be connected to you.
It’s quick, modern, and shows prospects you value their time—while giving you one more way to track responses.
5. Build Trust with Reviews and Proof
Your postcard is often the first impression. Back it up with credibility:
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Add a short, glowing customer review
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Include a badge (e.g., “Family-Owned Since 1998” or “Voted #1 in Richmond”)
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Show photos of real projects, staff, or happy customers
“Super simple tool to generate an EDDM campaign. The company’s staff is the best in the business, and I would not use any other company to carry out my needs.” — Paul F., Small Business Owner ★★★★★
Social proof makes prospects feel safer about calling.
6. Match Mail with Digital for Double the Calls
Want to supercharge your results? Pair your postcard with Facebook, Instagram, or Google ads targeting the same audience.
Research shows that using direct mail and digital ads together increases website visits by 68% and boosts response rates by 63%. And yes—those extra touchpoints turn into more phone calls.
Final Ring
Boom! You’re ready to launch postcards that don’t just look great—they drive real calls. By focusing on a clear offer, bold calls-to-action, visible contact info, QR code shortcuts, trust-building elements, and multichannel reinforcement, you’ll see the difference in your ringing phone.
At Taradel, we make it easy to design, print, and mail postcards and pair them with digital ads—all in one place.
📞 Ready to hear your phone ring more often? Let’s launch your next campaign today.
