When it comes to landscaping, most clients aren’t browsing social media—they’re looking at their overgrown lawn and thinking, “I need help.” The trick is making sure your business is top of mind when that moment hits.
That’s where Every Door Direct Mail® (EDDM) comes in.
Small Business, Big Impact
EDDM is a USPS® service that allows you to send postcards to every home in specific neighborhoods—without needing a mailing list. It’s a cost-effective, hyper-local way to build brand awareness and attract new clients right where you work.
For small landscaping businesses, it’s the perfect marketing fit. Here’s why:
1. You Can Target the Right Neighborhoods
With EDDM, you don’t need to waste money on broad, unfocused marketing. Instead, you can choose exact postal routes based on ZIP code, household income, age range, and more. Want to target a high-income neighborhood just outside your service area? Easy. Want to focus on repeat business in one community? Done.
You’re in control—and you can adapt your targeting with the seasons.
Want to try it for yourself? Try Mapfire, our advanced mapping tool, for free.
2. Your Service is Visually Appealing—Let Your Postcard Show It Off
Landscaping is all about transformation. A well-designed postcard can showcase before-and-after images, seasonal offers, or even testimonials from happy clients.
With EDDM, you get to put a physical, visually striking piece of your brand into the hands of your future customers. That’s something digital ads can’t do.
💡 Pro Tip: Taradel offers FREE postcard templates designed specifically for landscaping and lawn care businesses, so you don’t need to start from scratch.
3. It’s Affordable, Even on a Small Budget
Compared to other advertising channels, EDDM offers incredible reach for a low cost. You can send thousands of postcards for a few hundred dollars—and with no need to buy a mailing list or hire a designer, it’s truly small-business friendly.
Plus, Taradel’s All-Inclusive EDDM service handles everything—from design to printing to delivery—for a flat per-piece rate. You get professional results without the hassle.
4. It’s Proven to Work, Just Ask Weed Man Lawn Care
If you’re still unsure whether EDDM can deliver results for a landscaping or lawn care business, take it from Weed Man Chesapeake.
Case Study: Weed Man Lawn Care
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Location: Chesapeake, VA
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Industry: Lawn Care Services
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Target: Homeowners in nearby neighborhoods
The Challenge:
Weed Man needed a reliable, scalable way to grow revenue and expand their presence in nearby communities.
The Solution:
They partnered with Taradel to launch a direct mail campaign using 6.5” x 9” EDDM postcards. Each postcard promoted guaranteed results and emphasized local ownership.
And guess what? They designed this beautiful postcard using Taradel’s FREE postcard design tool.
The Results:
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87 new customers
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$41,320 in campaign revenue
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282% ROI
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Increased brand trust in new neighborhoods
“Taradel makes it easy. They handle the targeting, printing, and mailing—we just watch the leads roll in.” — Weed Man Chesapeake Team
This real-world success proves that direct mail isn’t just theory—it’s a growth engine for local service providers.
5. You Can Advertise Seasonal Services with Precision Timing
Need to promote spring cleanups, summer lawn care, or fall leaf removal? EDDM lets you send targeted promotions exactly when your customers need them.
Plan ahead, time your mailings right, and stay ahead of your competitors with seasonal campaigns that speak to the exact needs of local homeowners.
6. It Builds Local Trust
Direct mail is tangible. It doesn’t vanish like a digital ad. Homeowners can save your postcard on the fridge, hand it to a neighbor, or call when the time is right.
That physical connection builds trust and credibility, especially for small businesses serving their local community.
Ready to Grow?
Whether you’re a solo landscaper or running a growing lawn care crew, EDDM gives you the tools to reach local homeowners at the exact moment they need you.
✅ No mailing list
✅ No design experience needed
✅ No wasted ad spend
Just targeted, affordable marketing that works.
👉 Start designing your free landscaping postcard today with one of Taradel’s professionally designed templates—100% USPS® compliant and ready to mail.
Learn more about direct mail for home services here!
