When disaster strikes, homeowners don’t browse—they act. And they’re far more likely to call the name they remember from a postcard stuck to the fridge.
That’s exactly why 77% of home service businesses plan to maintain or increase their use of direct mail in 2025. Every Door Direct Mail® (EDDM) helps you reach the homes that need you most, right when it matters most.
Whether you offer tree removal, emergency roofing, storm damage cleanup, or rapid-response repairs, EDDM lets you show up in the mailbox before the emergency even happens.
Why EDDM Is a Smart Move for Emergency Services
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Total neighborhood coverage (no mailing list needed)
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Highly visual, physical format that stays top of mind
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Perfect for promoting 24/7 or urgent response services
Best of all, with Taradel’s FREE EDDM templates, you don’t need a designer. We’ve created professionally designed postcards specifically for home services—including storm damage, tree removal, and roofing emergencies.
📬 See examples here: 
🌳 Tree Removal: Be the Name They Call After a Storm
Heavy winds and storms can bring down dangerous trees—and most homeowners aren’t prepared. Make sure they know who to call before the damage happens.
EDDM Tips for Tree Services:
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Mail ahead of storm season
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Show real photos of tree damage and removals
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Offer a free safety consultation or estimate
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Emphasize fast service and local availability
🏠 Roofing: Stay Visible Before the Leaks Start
Roofing issues often go unnoticed until it’s urgent. Get your name in front of local homeowners with an offer that encourages them to act early.
What to Feature in Your Mailer:
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Free storm damage inspections
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Messaging around insurance coverage for repairs
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Eye-catching “before and after” visuals
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Contact info clearly highlighted for emergencies
🔧 Other Emergency Services: Plumbing, HVAC, Electrical
Burst pipes. No heat. Power outages. These emergencies happen fast—and so do the decisions homeowners make.
Tips for a High-Impact Mailer:
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Use bold headlines like “Emergency Repairs Available”
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Show service areas or maps to reinforce locality
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Include a discount or first-time service offer
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Add a QR code or dedicated phone number to track responses
📆 When to Send Your Mailers
Timing matters. Sending postcards in advance of seasonal risk helps build recognition and readiness.
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Spring: Tree trimming, flood prevention, roofing
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Summer: HVAC breakdowns, storm repairs
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Fall/Winter: Frozen pipes, power issues, heat and gutter service
✔️ Best Practices for Emergency Service Mailers
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Keep your messaging clear and urgent
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Include trust elements (insured, licensed, fast response)
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Add a call tracking number or promo code for accountability
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Repeat mailings build familiarity—don’t stop at one
✅ Get Started Today with Free Templates
Need help designing your emergency services postcard? Taradel has you covered with free, professionally designed EDDM templates for:
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Roofing & storm repair
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Tree removal
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Plumbing, HVAC, and electrical emergencies
They’re USPS-compliant and ready to customize in minutes—no graphic designer needed.
Make sure you’re the name homeowners remember when things go wrong. With EDDM, you’ll be in the right mailbox at the right time.
