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How Contractors Are Using FREE Direct Mail Postcard Templates

how contractors are using free eddm templates

From HVAC and remodeling to fencing and tree removal, contractors across the U.S. are turning to direct mail to generate leads and grow their businesses. And thanks to Taradel’s 100% free postcard templates—professionally designed and USPS-compliant—getting started is easier than ever.

Each template is:
✅ Fully customizable
✅ Guaranteed to print with optimal results
✅ USPS-compliant for Every Door Direct Mail® (EDDM®)

Below, we’re showcasing 10 real-world contractor postcards—all designed using Taradel’s free templates. Each business tailored its design, branding, and messaging to speak directly to local homeowners and drive results.

1. Lawn Care – Dad’s Lawn Service

lawn care postcard frontlawn care postcard back

What they did:

  • Promoted a strong local offer: “10% off initial service with flyer”
  • Listed specific services to set expectations
  • Differentiated with a lightweight-equipment promise
  • Highlighted contact details and personalized service tone

2. Roofing – MH Home Solutions

roofing postcard frontroofing postcard back

What they did:

  • Eye-catching $1500 OFF new roofs offer
  • Clear messaging and bold color contrast
  • Included benefits like flexible scheduling and financing
  • Designed for fast action and credibility

3. Remodeling – Express Services

express services postcard frontexpress services postcard back

What they did:

  • Featured a real testimonial for trust
  • Bold services section with icons
  • Streamlined branding and website callout
  • Added a homeowner-friendly tone with “Locally Owned and Operated”

4. Windows – Precision Window & Door

window postcard frontwindow postcard back

What they did:

  • Mixed service education and humor (“mic drop” line)
  • Focused on features like dual pane and low-e glass
  • Included multiple offers and a QR code
  • Consistent visual branding

5. HVAC – Johnson Air Services

hvac postcard fronthvac postcard back

What they did:

  • Seasonal promotion: 10% OFF repairs
  • Comprehensive list of services
  • Split the messaging: brand on one side, CTA on the other
  • Modern gradient background for a polished look

6. Kitchen & Bath – Hammond Kitchens and Bath

kitchen and bath postcard frontkitchen and bath postcard back

What they did:

  • Used beautiful interior photos to inspire trust and desire
  • Repeated contact details on both sides
  • Starred testimonial with client name
  • Reinforced services and booking CTA in a banner layout

7. Tree Service – M Reyes Tree Service

tree service postcard fronttree service postcard back

What they did:

  • Large service list with bullet styling
  • Clear $50 OFF offer with expiration
  • Repeated phone number across both sides
  • Simple but effective layout with branded logo and tagline

8. Fencing – Affluent Homes Fencing

fence postcard frontfence postcard back

What they did:

  • “Why choose us?” section builds emotional appeal
  • Coupon-style discount with dotted cut line
  • Strong visuals of fencing options
  • Used a warm color palette to reflect the product

9. Remodeling – Cutting Edge Tile & More

remodel postcard frontremodel postcard back

What they did:

  • Large headline and bold “20+ years” credibility badge
  • QR code linking to social presence
  • Full service list from bathrooms to demolition
  • Contact info broken down by role, plus email and social

10. General Construction – G&B Carpentry

construction postcard frontconstruction postcard back

What they did:

  • Punchy headline: “We’ll Make Your Home Feel Like New!”
  • Service-specific callouts (gutters, soffits, roofing, etc.)
  • Multiple contact methods
  • Strong black-and-white contrast with a wood-texture background

Ready to Customize Your Own Contractor Postcard?

Whether you’re in roofing, remodeling, HVAC, tree service, fencing, or another contracting trade, Taradel’s free templates make it easy to launch a powerful EDDM® campaign.

Every template is:
✅ Designed by professionals
✅ Easy to edit and brand
✅ USPS-compliant and print-ready
✅ Proven to help generate leads

👉 Browse Free Templates Now

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