In today’s ultra-competitive home services market, getting your name in front of the right people—at the right time—is the difference between a lead and a lost opportunity. And in 2025, the numbers don’t lie: direct mail isn’t just relevant, it’s roaring back with a measurable, mailable bang.
Based on the latest data from the 2025 Taradel Home Services Marketing Survey, here’s what small business owners and advertisers need to know—and why direct mail is still one of your most powerful tools to drive real results.
NOTE: Download the full, FREE 2025 Taradel Home Services Marketing Survey!
Direct Mail is the #1 Off-Line ROI Driver for Home Services
Let’s start with the biggest headline: Direct mail tops the list for offline marketing ROI in the home services industry.
That’s right. When it comes to traditional (non-digital) advertising tactics, direct mail outperforms everything else—from newspaper ads to radio spots. And it makes perfect sense. You’re reaching homeowners right at home, where they’re thinking about that leaky roof, faded paint, or the next seasonal HVAC tune-up.
Even better? Direct mail delivers tangible results. Whether it’s a postcard stuck to the fridge or a magnet on the garage door, your message doesn’t disappear with a scroll.
Why it matters: If you’re spending on offline advertising in 2025 and not using direct mail, you’re missing the #1 performing channel for ROI (Taradel, 2025 Home Services Marketing Survey).
77% of Home Service Businesses Plan to Increase or Maintain Direct Mail Usage
Here’s what else the survey found: 77% of home services businesses are not only sticking with direct mail—they’re doubling down.
Why? Because they’ve seen it work. Direct mail is:
- Local by nature
- Affordable at scale
- Easy to target by ZIP code, income, home value, and more
- Flexible enough to promote seasonal services, limited-time offers, or brand awareness
If you’ve tried digital-only and it’s falling flat—or if you’ve relied solely on word-of-mouth—this is your sign to put mail back into motion.
Real business owner insight:
“We’ve been doing EDDM with Taradel for the past 6 months and have been very happy with the whole team. Rachael has been wonderful to work with and is quick to resolve any issues.”
— Lauren, Home Service Pro ★★★★★
79% of Home Services Already Integrate or Plan to Integrate Direct Mail in 2025
This is the game-changer: nearly 8 out of 10 home services providers are combining direct mail with digital marketing.
They’re using postcards that drive traffic to landing pages, social ads that mirror the look and offer of a mailer, or QR codes that track responses. It’s the best of both worlds—and the numbers prove it works:
Businesses that combine direct mail with digital marketing see:
- 60% of marketers have seen an increase in ROI by integrating direct mail and digital
- Consumers spend 30% longer engaging with social media ads when they’ve been exposed to a direct mail piece
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Coordinating these efforts has been shown to increase conversion rates by up to 28% and boost brand recall by up to 75%
Why it works for home services: The average homeowner needs multiple touches before making a purchase. When your brand shows up in the mailbox, then online, then again on their doorstep, it builds familiarity, trust, and urgency.
Why Direct Mail Works for Home Services (Especially in 2025)
Homeowners crave trust, reliability, and convenience when hiring painters, landscapers, HVAC techs, and remodelers. Direct mail delivers all three:
- It’s physical. Homeowners physically hold your message, often keeping it on-hand until they’re ready to call.
- It’s targeted. Using EDDM, you can pick routes based on income, age, and homeownership—no guessing.
- It builds authority. A professional mailer with testimonials and an offer makes your business feel polished and credible.
- It drives results. For small home service providers, even one new customer can pay for an entire campaign.
Case Study: Lawn Care Business Books 100+ New Clients with Direct Mail
Weed Man Lawn Care faced a common challenge: generating high-quality, intent-driven leads ready to book services. By partnering with Taradel and leveraging direct mail (EDDM specifically) along with matching Google Display Ads, they crafted a targeted campaign that resonated with local homeowners.
The results? Over 100 new clients booked services directly from the campaign. The business owner praised the ease and effectiveness of the process, noting that the direct mail approach allowed them to reach the right audience without the need for expensive mailing lists or complex targeting strategies.
“I recommend Taradel to anyone who asks how we are so successful with our Every Door Direct Mail® campaigns.” – Matt Turpyn, Direction of Communications at Weed Man
Read the full case study here.
Free Home Services Postcard Templates
Not a designer? No problem.
Taradel offers free, professionally designed postcard templates built specifically for home services like landscaping, HVAC, painting, pest control, roofing, and more. These templates are tailored to help you showcase your work, highlight your offers, and drive action—fast.
Each one includes:
- Eye-catching layouts optimized for response
- Editable content areas for your services and specials
- Strategic placement for logos, reviews, and calls-to-action
- Proven formats that follow best practices for high-performing direct mail
No experience? No worries. With just a few clicks, you can customize a mailer that makes your brand look bold, credible, and ready to win the neighborhood.
Start with a template and end with new customers.
Check out our free postcard templates for home services and get started today.
Ready to Reach the Right Homes?
Here’s your sign to take that next bold step. Whether you’re painting fences or replacing furnaces, your dream clients live nearby—and Taradel can help you put your offer in their hands.
Let’s make 2025 your biggest year yet.
Because the stats don’t lie—and neither does your potential.
