Direct Mail ROI Calculator

Use this free tool to plan your direct mail campaign and estimate return on investment.
The default settings are based on reasonable averages across all industries.

Why direct mail?

Direct mail is one of the most cost-effective ways to quickly reach new customers and boost sales.

A key advantage of direct mail is its ability to generate a massive volume of response in a localized market and motivate consumers to make purchases who would not otherwise have been compelled to transact with your business.

Response rates and ROI

Typical response rates for a direct mail campaign range from about 1% to 5%. This rate varies based on many factors including your industry, target audience, competition, and of course, how good your offer is.

What is Return On Investment (ROI)? ROI is a ratio between the net profit and cost of a marketing campaign.