Frequently Asked Questions

Answers to FAQs

Browse dozens of Frequently Asked Questions related to our Every Door Direct Mail® products, services, and operations.

General EDDM® FAQs

Q: What is Every Door Direct Mail®?

A: Every Door Direct Mail® (EDDM®) is a program created by the United States Postal Service®. The program enables advertisers to reach every address within targeted carrier routes, at reduced rates, without the need for additional mailing services, lists, or permits. It is ideal for neighborhood mailings and local market saturation.

Q: What is Who runs it?

A:Taradel, LLC is an independent provider of print and mail services that is an authorized affiliate of the United States Postal Service® under license. We provide all-inclusive EDDM® services that makes it easy and affordable to launch campaigns anywhere in the U.S. Since 2012, advertisers have mailed more than 175,000,000 pieces from Our customers include small business, non-profit, franchise, and government organizations. The website is operated by Taradel LLC, a perennial Inc. 5000 company.

Q: How does work?

A: Our website is designed to work in three easy steps:
  • Target the right prospects
  • Create your offer
  • Launch your campaign
There is no experience required and anybody can use it. Get started at

Q: Do I have to do any paperwork or drop off my mail pieces at the Post Office® after I order from

A: No. Our expert team manages all of the paperwork and drop offs for you. Just place your order and you're done!

Q: Can I use demographic targeting with EDDM®?

A: Yes. With our new demographic filters, you can identify which carrier routes contain the highest density of ideal prospects. Available demographic filters include: Household Income, Age, Home Ownership, Gender, and Presence of Children.

Q: Does my mail deliver to every address?

A: With EDDM®, your mail delivers to every address/mailbox within your selected carrier routes. You MUST deliver to all residential addresses, however, you may choose to include or exclude business and PO Box addresses at no additional cost.

Q: What is a carrier route?

A carrier route is a group of addresses used by the USPS® to deliver mail in a specific area. ZIP Codes™ may contain anywhere from several to more than a dozen carrier routes depending on the rural or urban nature of the region.

Q: How do I get counts of local mailboxes for my campaign?

A: Our online campaign builder lets you search your local area to get instant mailbox counts and target the best prospects. Try it here

Q: Does EDDM® mail deliver inside of an envelope, magazine, or coupon pack?

A: No. EDDM® offers are mailed solo. Your offer will never be inserted into an envelope, combined with other offers, or mailed as part of a publication. EDDM® delivers your offers directly to your prospects, resulting in increased visibility and higher value.

Q: Can I use if I print my own mail pieces?

A: No. Our process is all-inclusive to save time and save money.

Q: What is the average response rate for Every Door Direct Mail®?

A: Your response rate will be affected by many factors including but not limited to: your offer, your reputation, local competition, local economic factors, local events, supply and demand, and even the weather. With this in mind, direct mail is an extremely effective way of reaching new prospects. There is no way to predict response rates or guarantee results with any form of advertising.

Q: What is your refund policy?

A: If your order does not include design, we will provide a full refund if you cancel the order before the piece goes to print (roughly one week before your first mail drop date). If your order includes design service, we will provide a full refund of the design fee if the designer has not started working on your order, and we will provide a full refund of the rest of the order if you cancel before the order is sent into production.
EDDM® Mapping Tool FAQs

Q: What is the mapping tool? How does it work?

A: The mapping tool (also known as U-Select) is an easy-to-use application that lets you get mailbox counts and find the best prospects anywhere in the U.S. To get started, enter your business mailing address or ZIP Code™ to display all available carrier routes. Then, hover your mouse over any carrier route to view more information.

Q: What information will display when I hover my mouse over a carrier route?

A: You will see the total number of residential addresses with a breakdown by number of homes and apartments. You can also view additional information by applying demographic filters.

Q: When I hover my mouse over a carrier route, where does the route's information display?

A: Route information displays in the Carrier Route Info box located on the left side of the mapping tool. The route details that you are currently viewing will display instantly.

Q: How do I add or remove a route from my EDDM® campaign?

A: To add/remove routes from your campaign, simply click on them.

Q: Where can I view a running total for mailbox counts that I have added to my campaign?

A: As you add carrier routes to your campaign (by clicking on them), you can view mailbox counts in the Selection Summary box located on the right side of the mapping tool.

Q: Can I include business and PO Box addresses in my EDDM® campaign?

A: Yes. You can include (optional) business and PO Box addresses by checking the corresponding options in the Selection Summary box located on the right side of the mapping tool.

Q: Can I target a specific radius or drive-time around my business?

A: Yes. Click on the radius (in miles) or drive-time (in minutes) buttons located on the mapping tool to instantly apply these filters to your map. You can also remove these filters by clicking on the buttons again.

Q: Can I zoom-in or zoom-out to get street names or top level view of my target area?

A: Yes. To zoom-in or zoom-out, simpyl click on the + or - buttons located in the top left corner of the mapping tool.

Q: What advanced targeting options are available with EDDM®?

A: There are three advanced targeting options available within the mapping tool:
  1. Drivetime - target prospects within a specific transit time from your location
  2. Radius - target prospects within a specific distance from your location
  3. Demographics - target areas containing the highest density of ideal prospects based on up to three criteria
To access any of these targeting options, simply click on the corresponding button located at the top of the mapping tool.

Q: After I make my final selections and create my EDDM® distribution map, what do I do next?

A: Click on the "Save & Continue" button and follow the prompts to complete your order. You must log-in or register a new account to save your work.

Q: After saving my map, can I go back and edit it later?

A: Yes. You can access any saved map by clicking "My Saved Maps" when logged in to your account.

Q: Can I combine more than one map into a "master" map?

A: Yes. To combine multiple maps log-in to your account and click on "My Saved Maps" link. Next, select all of the saved maps that you wish to combine. Finally, click on the "Combine Selected" button to create a new map containing all of the selected maps.

Q: Can I copy and paste a list of ZIP Codes™ and carrier route combinations?

A: Yes. To do this, log-in to your account and click on the "My Saved Maps" link. Next, click on the Paste ZIP Code™ and Mailing Routes tab to copy and paste your list of ZIPs/routes. You can also save your work for later or continue to place your order afterwards.
EDDM® Pricing FAQs

Q: How much does EDDM® cost?

A: offers all-inclusive pricing. View pricing for all EDDM® products here

Q: Is POSTAGE included in the pricing listed on your website?

A: Yes. Our all-inclusive pricing INCLUDES postage.

Q: Can I get a price quote for my specific EDDM® needs?

A: Yes. Please submit a quote request here for instant pricing

Q: Are there any hidden fees or extra charges from the USPS®?

A: No. The price you pay at checkout is all-inclusive. There are no other hidden fees, postage amounts, or production charges. Place your order online, and you're done.

Q: How much does it cost to get extra copies shipped to my office (not mailed to customers)?

A: During checkout, you can specify how many extra copies you would like for your own internal use. We will print and ship them directly to your home or office WITHOUT charging you for postage. In other words, you pay just the printing and shipping for the extra copies.

Q: Are there price breaks for large quantities of EDDM® mailings?

A: Yes. The more you mail, the lower the price per piece. View the price breaks for all EDDM® products here

Q: If I want to mail the same postcard, to the same prospects, on more than one occasion — can I get the price break for the total number of pieces I am mailing?

A: Yes. You can use the multiple impressions option during checkout to mail the same prospects, the same offer, on two or more separate occasions. For example, you could mail to 5,000 prospects on two separate occasions and receive the 10,000 piece price break.

Q: Is there an additional fee for custom professional design service?

A: Yes. Custom professional design service does require an additional fee. You can view our affordable design services here If you're on a tight budget we also offer free templates with professional customization service at no charge.

Q: I am adding digital Display Ads to my EDDM® order. How much will it cost?

A: The cost is 3¢ per impression for the (optional) display advertising service. Pricing includes ad design, coding, hosting, and distribution.

Q: I am adding email marketing to my EDDM® order. How much will it cost?

A: There is a minimum fee of $300 for the (optional) email marketing service add-on. Once you have reached a distribution size of more than $300, the price per email drops to 2.4¢ each. Pricing includes email design, coding, hosting, and deployment.

Q: How can I speak to someone at your company about pricing?

A: Please contact your Account Manager directly by phone or email. If you are a new customer, please call our toll free number at (800) 481-1656 for immediate assistance.
EDDM® Design FAQs

Q: Where can I view free EDDM® design templates?

A: Click here to browse the entire design template catalog (insert url: for keywords "Design template catalog")

Q: Can I edit the template myself on your website?

A: No. After selecting your free template, one of our in-house design experts will contact you to get started. We customize the template with your logo, text, and information to ensure compliance with all printing and USPS® requirements.

Q: Are your designers located in-house or do you outsource?

A: Our entire team of graphic designers and copy editors are located in-house at our corporate office.

Q: How do I get in touch with my designer?

A: Your designer will email you their direct phone number and email address as soon as they begin working on your order. Please feel free to contact them directly at any time. You can also call our corporate office at (800) 481-1656 to speak with your designer.

Q: Can I send you a sketch or rough draft of a design that I like?

A: Yes. We encourage you to send us your ideas and any sketches or rough drafts that you think may help guide the design process.

Q: Can I supply my logo and images for use on a template or custom design?

A: Yes! We can use customer-provided creative assets or provide you with access to countless stock photos and images.

Q: How many proofs do I get when using your free templates or professional design service?

A: You get (4) digital proofs by email. Between each proof you can request as many changes as you wish.

Q: How do I approve my design for printing and mailing?

A: You will receive an email with a link to approve your design online.

Q: What happens after I approve my design online?

A: Your approved design will be sent to production for printing, mail prep, and delivery to homes via the USPS® as per your order requirements.

Q: Do I have to pay the design fee again if you created my artwork for a previous order.

A: No, we'll update it for free! If we designed your original artwork for a previous order, we will edit the text and offers for you at no additional charge. However, for major updates (such as new graphics or images) additional fees may apply.

Q: What happens if I don't like the design I receive?

A: If you are not satisfied with the design results, you can request edits and additional proofs. Our design team is empowered to help you resolve any issues related to design.

Q: My designer did an amazing job! How can I let him/her know that I appreciate their work?

A: The design approval process includes a customer satsifaction survey where you can leave a rating and comments regarding your experience. Additionally, you can post a positive review on our social media pages or share your experience with others.

Q: How does the design process work for the display advertising add-on service?

A: Design service is included free of charge for the display advertising order add-on. Your display ads will be designed to match the branding, styling, and offer(s) used in your direct mail pieces. All display ads are HTML5 and include coding, hosting, and distribution.

Q: How does the design process work for the email marketing add-on service?

A: Design service is included free of charge for the email marketing order add-on. Your email offers will be designed to match the branding, styling, and offer(s) used in your direct mail pieces. All emails include coding, hosting, and distribution.

Q: Do I receive digital proofs of my Display Ads and Emails, too?

A: Yes. You will receive proofs via email. We will never distribute display ads or emails without your approval.
EDDM® Turnaround FAQs

Q: How long does EDDM® delivery take after I place my order?

A: Generally, it takes 2 to 4 weeks from start to finish. As you might expect, your artwork requirements will largely determine how quickly we can print, prepare, and deliver your mail. Orders submitted with print-ready artwork will take less time to deliver than those which require professional design service. By planning your campaign in advance, you can eliminate turnaround issues.

Q: Can I submit my order now and schedule my mail to deliver at a later date?

A: Yes. Our online campaign builder includes a USPS® mail delivery scheduling system. Delivery date options are automatically calculated based on your design, print, and digital (optional) advertising requirements. This feature makes it easy to deliver your offers to the right prospects — at the right time.

Q: Will I be notified when my EDDM® pieces are being distributed to homes?

A: Yes. You will receive a "Direct Mail Drop Date Confirmation" email.

Q: Do I have to respond to the Direct Mail Drop Date Confirmation email?

A: No. The email requires no further action.

Q: Who should I call if I have concerns regarding my EDDM® campaign?

A: You can call your Account Manager directly or call our corporate office at (800) 481-1656 for immediate assistance.
EDDM® Account FAQs

Q: How can I view or edit my Account Settings?

A: To view or edit your account, log-in to your account and click on the "Account Settings" link.

Q: How can I view my Order History?

A: To view your Previous orders, log-in to your account and click on the "Order History" link.

Q: How can I view, edit, or re-order a previously saved EDDM® Map?

A: To access any previously saved map, log-in to your account and click on the "My Saved Maps" link.

Q: How can I complete an order that was previously saved in my cart?

A: To complete in order that you left in your cart, log-in to your account and click on the "My Cart" link.
Display Ads FAQs

Q: What are display ads?

A: Display ads act like digital billboards consumers see while online. They're primarily used as publicity for a given business, product, or event. When clickable, they increase traffic to websites thereby building awareness of a product, service, or event and converting leads to sales.

Q: Why should I add display ads to my EDDM® marketing campaign?

A: Consumers live both physical and digital lives. Businesses are growing and gaining market share by embracing multi-channel marketing. Examples of multi-channel pairing include direct mail (EDDM®), email, social media, display ads, as well as television and radio. Using multi-channel marketing influences buying decisions by increasing awareness and demand, which can eventually result in a purchase decision.

Q: How does your Display Ad service work?

A: In today's world, nearly every residence has access to the Internet. Therefore, most homes now have two addresses — a physical street address and a digital IP address. By targeting IP addresses, any business can serve up display ads to prospects in their targeted area while they're simply using the Internet. IP targeting delivers additional impressions in the form of banner ads as consumers browse their favorite online content. Our patent-pending IP algorithm determines the IP address based on the physical street address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline date; i.e., registered voter lists, customer databases, modeled data and direct mail data.

Q: How many of the homes in my EDDM® campaign can I also target with display ads?

A: On average, you can target 70% of the households in each postal carrier route. Our display ad service requires a minimum of 25K impressions.

Q: How many impressions are made to each prospect?

A: Each campaign is unique. An average of ten (10) impressions is made to each prospect over the duration of the campaign.

Q: How long does a display ad campaign run?

A: The duration of the campaign can be customized for you. The standard run is three weeks in duration.

Q: How much does the display ad service cost?

A: For display campaigns, the pricing is 1.2¢ each per impression.

Q: How will I know how my display campaign is performing?

A: Once your display campaign is over, we'll send you an email with your performance report. However, you can log in anytime to check the progress of your campaign.

Q: Display ad size/formats?

A: Your display ads will be created in various HTML5 or image formats (leaderboards, small squares, mobile banners, etc) to ensure proper distribution across virtually all sites and content formats.

Q: Are there any types of websites that our Display Ads will not appear on?

A: We make every effort to ensure that the display ads do not appear on any gun, drug, or adult-related websites. Ads should not appear on any sites with salacious or illegal content.
Email Marketing FAQs

Q: Why should I use the email marketing add-on service with my EDDM® campaign?

A: Now you can reach many of the same prospects that you target with EDDM® — with email offers, too. When used in conjunction with direct mail, email marketing has shown to increase response as much as 27%. Only lets you launch both EDDM® and email marketing services all from one place.

Q: How does pricing work if I add email marketing to my EDDM® campaign?

A: There is a minimum service fee of $300 to add email marketing to your EDDM® campaign. If your EDDM® campaign exceeds 4,167 prospects, your price per email drops to a flat rate of only 2.4¢ (cents) each.

Q: How many email deployments are included with my order?

A: Three. With our email program, three identical emails will be sent to valid email addresses, over a scheduled timeframe, to individuals within the routes you have selected for your EDDM® campaign.

Q: What do you mean by "three deployments"?

A:Let’s say your campaign has 5,000 email prospects. This number represents the actual number of prospects who will receive your email offer. Now, multiply that quantity by three deployments – and you will send a total of 15,000 emails via the three deployments. In other words, you make (3) separate impressions on each individual prospect.

Q: When does the first email deployment occur? What about the second and third deployments?

A: The first email will be sent the week following your first EDDM® mail drop. If you have additional EDDM® mail drops, the second and third email will be sent the weeks following your second and third EDDM® mail drops. Your order receipt will include the final email deployment schedule.

Q: What if I am only using one EDDM® mail drop?

Q: If you have only one EDDM® mail drop, the second and third email deployments will be sent in consecutive weeks following the first email deployment. Your order receipt will include the final email deployment schedule.

Q: What information do you need from me to deploy my email campaign?

A: Here are the requirements for each email to get the campaign tested and ready for deployment:
  • Creative – This is the html email design and content (html code format required). You can provide your own, or we can design it for you.
  • Subject Line – This is the subject line the recipient will see (ie: "Black Friday Deals Start Now!").
  • From Line – This is the Company Name or Sender (ie: Taradel, LLC) that will appear to the recipient.
  • Reply To – This is the email address that all recipient replies will deliver to (ie:
  • Deployment Dates / Times – Provide a specific date and time for each email deployment.
  • Suppression File – If you have a customer suppression file or another email file we need to suppress against, please provide it to your Account Manager.
  • Test Seed List – Please list all email addresses and first/last names for those who need to receive an email test prior to actual deployment.

Q: How do I access performance reporting after deployment?

A: We provide a performance report after each email deployment noting delivery volume, opens, clicks, unique opens & clicks, and Unsubscribes. The report is sent 7 days after the deployment of each email campaign.

Q: How many email addresses are in your database?

A: Currently, we have over 100,000,000 (million) opt-in contacts within the database. Typically, we have a 25% to 35% "match rate" of emails to home addresses in any given postal route or ZIP Code™ within the country. In other words, if you are sending direct mail offers to 10,000 prospects, we can target up to 3,500 of those same prospects with email communications.

Q: Do I receive a copy or list of the email addresses?

A: No. By utilizing our service, you are effectively renting the email list. We never sell or distribute email addresses to clients. We abide by all email regulations, laws, and compliance standards to ensure accuracy and data privacy. This is non-negotiable.

Q: How often is your email data updated?

A: Our email data is literally in a constant state of updating. The world never stops moving, and neither does our database. In fact, people are opting-in and out, right now.

Q: How do I know your email data consists of real people? How do I know the email data is fresh?

A: All email data is tested and pre-validated through our rigorous vetting process. All fictitious and suspect emails are removed. Further, the email addresses in our database are tied to known individuals with names and physical mailing addresses. All email records with corresponding physical addresses are NCOA'ed (National Change of Address) every 60 days to ensure the geographic location is correct. Taking it one step further, our email data is also validated using IP addresses.

Q: How do you acquire your data? Are all contacts opted-in?

A: All of our data is 100% user opt-in and triple verified. For example, contacts are added to the database through website registrations, online form submissions, newsletter signups, magazine subscriptions, blog subscriptions, purchases, surveys, rewards programs, and vast partnership networks. By law, every user has the ability to opt-in or opt-out at any time through the initial acquisition channel or directly via communications delivered via our system.

Q: How do you scrub your data to ensure maximum performance?

A: All email data is tested and spot-checked randomly on an ongoing basis. We never stop scrubbing our data. Good data delivers better results for our clients, and as such, we take data quality very seriously. Any invalid data, lists, or potential inconsistencies that we uncover, are permanently removed from our database.