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Case Study:
Car Pool with Every Door Direct Mail®

Overview

Car Pool was started in 1977 when a local Richmond, Virginia-based businessman purchased a car wash location within the city. Finding this to be a successful venture, he purchased additional car wash locations. Today, Car Pool, LLC successfully operates eight locations with 250 employees, throughout the Greater Richmond area.

Car Pool’s philosophy is centered on four key factors: courtesy, speed, quality, and value. The company communicates this philosophy through marketing channels and on-location interactions with customers

“The mailers have accounted for about 18% to 20% of our total sales volume, and we are seeing that about 33% are new customers. We are happy with the results. We have been able to send targeted offers to certain neighborhoods in order to drive business to specific car wash locations.”

(Alex Cordero, CFO of Car Pool, LLC)

The Challenge

Identify a flexible, speedy, and cost-effective marketing channel with geo-targeting capabilities tor both new customer acquisition and existing customer retention campaigns.

The Solution

Alex Cordero, who served for 10 years as CFO of Car Pool, LLC, focused on building revenue, cutting costs, and developing marketing efforts to increase new customer trials and repeat business.

Mr. Cordero chose Every Door Direct Mail® because it offers total market coverage, timely delivery, convenience, and affordability.

The Results

  • Total Pieces Mailed: 5,200
  • Total Customers Acquired: 155
    (3% of mail pieces converted into sales transactions)
  • Total New Customers: 51 of 155
    (33% of all resulting sales)
  • Total Repeat Customers: 104
    (67% of all resulting sales)

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