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When a fencing contractor needed a more predictable way to generate leads, they didn\u2019t just pour more money into digital ads.<\/p>\n
Instead, they built a smarter, multi-channel local marketing campaign.<\/p>\n
The result?<\/p>\n
$130,000 in revenue. Let\u2019s break down exactly what worked \u2014 and how fencing businesses can replicate this same success.<\/p>\n Industry:<\/strong> Residential and Commercial Fencing Offer:<\/strong> $200 off fence installation<\/p>\n $130,000 in generated revenue<\/p>\n<\/li>\n 5.65x return on ad spend<\/p>\n<\/li>\n Three additional campaigns already booked<\/p>\n<\/li>\n Consistent lead flow created<\/p>\n<\/li>\n<\/ul>\n Every Door Direct Mail\u00ae (EDDM\u00ae) is a USPS program that allows businesses to mail postcards to every home along specific postal routes \u2014 without needing a mailing list or permit.<\/p>\n With EDDM\u00ae, businesses can:<\/p>\n Target by ZIP code, neighborhood, or carrier route<\/p>\n<\/li>\n Reach homeowners most likely to need services<\/p>\n<\/li>\n Build visibility with repeat impressions<\/p>\n<\/li>\n Avoid expensive mailing list purchases<\/p>\n<\/li>\n<\/ul>\n Homeowners are actively investing in property improvements, and competition in local service markets is high. EDDM ensures your brand reaches households directly in your service area \u2014 keeping your business top of mind when projects arise.<\/p>\n This was not a \u201csend one postcard and hope\u201d strategy. It was a structured, multi-touch campaign designed for visibility and trust.<\/p>\n The company mailed into the same neighborhoods multiple times over several months. Repetition increased recognition and made their brand feel familiar and reliable.<\/p>\n The $200 discount created urgency and gave homeowners a strong reason to act now rather than later.<\/p>\n Spotify ads supported the postcard campaign, increasing frequency and brand recall by reaching homeowners at home and on the go.<\/p>\n The postcard included strong visuals, simple messaging, a clear offer, and easy contact information \u2014 all critical for home service decision-making.<\/p>\n Examples include booking more estimates, filling seasonal schedules, or increasing local brand awareness.<\/p>\n Focus on neighborhoods where:<\/p>\n Homes are older and more likely to need fencing<\/p>\n<\/li>\n Property values match your ideal customer profile<\/p>\n<\/li>\n You already serve nearby clients<\/p>\n<\/li>\n<\/ul>\n High-performing fencing mailers typically feature:<\/p>\n Finished project photos or before-and-after images<\/p>\n<\/li>\n A benefit-driven headline<\/p>\n<\/li>\n A limited-time offer<\/p>\n<\/li>\n A customer testimonial or review<\/p>\n<\/li>\n A clear call-to-action<\/p>\n<\/li>\n Business contact details and licensing<\/p>\n<\/li>\n<\/ul>\n Combining mail with digital channels such as audio, social media, and display ads increases exposure, response rates, and conversions.<\/p>\n \u201cChoosing ZIP codes using the interactive map showing household income and resident counts was incredibly easy.\u201d<\/p>\n \u201cTaradel\u2019s platform is simple to use, and their customer service has helped our business grow.\u201d<\/p>\n This fencing company succeeded by focusing on:<\/p>\n
A 5.65x return on investment.
And a repeatable lead engine they\u2019re now running month after month.<\/strong><\/p>\n
\nCampaign Snapshot<\/h2>\n
Total Investment:<\/strong> $23,000
Marketing Channels:<\/strong>
\u2022 Every Door Direct Mail\u00ae (EDDM\u00ae)
\u2022 Digital Audio Ads (Spotify)<\/p>\nResults<\/h3>\n
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\nWhat Is EDDM\u00ae and Why It Works for Home Services<\/h2>\n
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Why EDDM works especially well for fencing contractors:<\/h3>\n
\nWhy This Campaign Delivered Such Strong Results<\/h2>\n
Consistent Neighborhood Reach<\/h3>\n
A Clear, Time-Sensitive Offer<\/h3>\n
Direct Mail Reinforced With Digital Audio<\/h3>\n
Professional, Trust-Focused Creative<\/h3>\n
\nHow to Build an EDDM Campaign for Your Fencing Business<\/h2>\n
Step 1: Set a Clear Goal<\/h3>\n
Step 2: Target the Right Areas<\/h3>\n
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Step 3: Create a Postcard That Converts<\/h3>\n
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Step 4: Add Digital Ads for Greater Impact<\/h3>\n
\nCustomer Feedback<\/h2>\n
\nFinal Takeaway<\/h2>\n