{"id":1946,"date":"2026-01-14T18:21:46","date_gmt":"2026-01-14T18:21:46","guid":{"rendered":"https:\/\/blog-origin.everydoordirectmail.com\/?p=1946"},"modified":"2026-01-14T18:27:43","modified_gmt":"2026-01-14T18:27:43","slug":"2026-every-door-direct-mail-eddm-faqs","status":"publish","type":"post","link":"https:\/\/blog-origin.everydoordirectmail.com\/2026-every-door-direct-mail-eddm-faqs\/","title":{"rendered":"2026 Every Door Direct Mail\u00ae (EDDM\u00ae) FAQs"},"content":{"rendered":"
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\"2026<\/p>\n

Every Door Direct Mail\u00ae (EDDM\u00ae) is one of the easiest and most cost-effective ways to reach local customers. Below, we\u2019ve answered the most common questions businesses ask about how EDDM\u00ae works, how much it costs, who it\u2019s best for, and how to get the most results from your campaign.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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What is Every Door Direct Mail\u00ae (EDDM\u00ae)?<\/b><\/h3>\n

EDDM\u00ae is a USPS\u00ae program that lets you mail postcards to <\/span>every home on a mail route<\/b>\u2014no mailing list required. It\u2019s one of the most affordable ways to reach local customers at scale.<\/span><\/p>\n

Do I need a mailing list?<\/b><\/h3>\n

No. With EDDM\u00ae, you mail to <\/span>every address on selected USPS routes<\/b>, making it ideal for local awareness and lead generation without list costs.<\/span><\/p>\n

How much does EDDM\u00ae cost?<\/b><\/h3>\n

Costs depend on postcard size, quantity, and printing options. EDDM Retail<\/a>\u00a0(with Taradel) can cost as low as $0.07 per piece<\/span>, making it one of the lowest-cost direct mail options available.<\/span><\/p>\n

View full pricing breakdown for both EDDM All-Inclusive & Retail here<\/a>.<\/p>\n

What is EDDM\u00ae All-Inclusive, and how is it different from EDDM\u00ae Retail?<\/strong><\/h3>\n

With All-Inclusive EDDM\u00ae, your provider manages production and USPS logistics for you, making it ideal for businesses that want a faster, easier experience without manual steps.<\/p>\n

While EDDM\u00ae Retail offers slightly lower postage, EDDM\u00ae All-Inclusive saves time, reduces errors, and simplifies the entire mailing process\u2014especially for larger or repeat campaigns.<\/p>\n

Is there a minimum or maximum quantity?<\/b><\/h3>\n

Yes, there is a minimum of 1,000 postcards per EDDM campaign order.\u00a0<\/span><\/p>\n

There is no maximum, so mail away!<\/p>\n

What postcard sizes can I use?<\/b><\/h3>\n

EDDM\u00ae postcards offer flexible sizing, giving you room to choose the format that best fits your message. Popular USPS-approved options include 6.25″ x 9″ (Standard)<\/strong>, 6.25″ x 11″ (Large)<\/strong>, 8.5″ x 11″ (Jumbo)<\/strong>, and 12″ x 15″ (Oversized)<\/strong>.<\/p>\n

To qualify as an EDDM\u00ae flat, postcards must meet USPS\u00ae size requirements\u2014at least 6.125″ x 11″<\/strong>, no larger than 12″ x 15″<\/strong>, and between 0.007″ and 0.25″ thick<\/strong>.<\/p>\n

How long does an EDDM campaign take?<\/b><\/p>\n

From design to delivery, most campaigns take <\/span>2\u20133 weeks<\/b>. This includes design approval, printing, USPS processing, and delivery.<\/span><\/p>\n

Can I choose which neighborhoods to mail to?<\/b><\/h3>\n

Yes. You can target by <\/span>ZIP code, carrier route, or neighborhood<\/b>, allowing you to focus on areas most likely to convert.<\/span><\/p>\n

Try out our advanced targeting mapping tool for free here<\/a>!<\/p>\n

Does EDDM\u00ae work for small businesses?<\/b><\/h3>\n

Absolutely. EDDM\u00ae is especially effective for <\/span>home services, restaurants, real estate, medical practices, gyms, and local retailers<\/b> looking to drive awareness and local leads.<\/span><\/p>\n

How do I track results from EDDM\u00ae?<\/b><\/h3>\n

You can track performance using:<\/span><\/p>\n