{"id":1881,"date":"2025-09-30T16:07:57","date_gmt":"2025-09-30T16:07:57","guid":{"rendered":"https:\/\/blog-origin.everydoordirectmail.com\/?p=1881"},"modified":"2025-09-30T16:07:57","modified_gmt":"2025-09-30T16:07:57","slug":"eddm-vs-buying-a-mailing-list-whats-better-for-small-business","status":"publish","type":"post","link":"https:\/\/blog-origin.everydoordirectmail.com\/eddm-vs-buying-a-mailing-list-whats-better-for-small-business\/","title":{"rendered":"EDDM vs. Buying a Mailing List: What\u2019s Better for Small Business?"},"content":{"rendered":"

\"EDDM\u00ae<\/h2>\n

You want to grow. But where should your mail go?<\/h2>\n

When small business owners start thinking about direct mail, one of the first questions that comes up is:
\u201cShould I use Every Door Direct Mail (EDDM) or buy a mailing list?\u201d<\/strong><\/p>\n

If you’re working with a tight budget\u2014or simply want to make smarter decisions with your marketing dollars\u2014this blog is for you.<\/p>\n

Let\u2019s break down the real differences between EDDM and mailing lists<\/strong>, so you can confidently choose the option that gets your message into the right hands without draining your wallet.<\/p>\n

What is EDDM?<\/h2>\n

EDDM (Every Door Direct Mail)<\/strong> is a USPS-backed program that lets you blanket specific neighborhoods with postcards or flyers\u2014without needing a mailing list or postage permit<\/strong>.<\/p>\n

That means you can target by:<\/p>\n