{"id":1830,"date":"2025-08-21T18:57:47","date_gmt":"2025-08-21T18:57:47","guid":{"rendered":"https:\/\/blog-origin.everydoordirectmail.com\/?p=1830"},"modified":"2025-08-21T18:57:47","modified_gmt":"2025-08-21T18:57:47","slug":"eddm-vs-traditional-direct-mail-which-is-best-for-home-services","status":"publish","type":"post","link":"https:\/\/blog-origin.everydoordirectmail.com\/eddm-vs-traditional-direct-mail-which-is-best-for-home-services\/","title":{"rendered":"EDDM\u00ae vs. Traditional Direct Mail \u2013 Which is Best for Home Services?"},"content":{"rendered":"<p data-start=\"141\" data-end=\"484\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-1831\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/08\/blog-featured-images-1-300x169.jpg\" alt=\"eddm vs traditional direct mail\" width=\"1028\" height=\"579\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/08\/blog-featured-images-1-300x169.jpg 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/08\/blog-featured-images-1-1024x576.jpg 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/08\/blog-featured-images-1-768x432.jpg 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/08\/blog-featured-images-1-1536x864.jpg 1536w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/08\/blog-featured-images-1.jpg 1920w\" sizes=\"(max-width: 1028px) 100vw, 1028px\" \/><\/p>\n<p data-start=\"141\" data-end=\"484\">If you&#8217;re a contractor, landscaper, painter, roofer, or run any type of home services business, you&#8217;re no stranger to the challenge of finding high-quality local leads. So when it&#8217;s time to get your name in front of more homeowners, you might be asking:<br data-start=\"394\" data-end=\"397\" \/><strong data-start=\"397\" data-end=\"482\">Should I use Every Door Direct Mail (EDDM) or stick with traditional direct mail?<\/strong><\/p>\n<p data-start=\"486\" data-end=\"577\">Let\u2019s break it down so you can make the best choice for your business\u2014and your bottom line.<\/p>\n<h3 data-start=\"584\" data-end=\"620\">First, What\u2019s the Difference?<\/h3>\n<p data-start=\"622\" data-end=\"659\"><strong data-start=\"622\" data-end=\"649\">Traditional Direct Mail<\/strong> requires:<\/p>\n<ul data-start=\"660\" data-end=\"770\">\n<li data-start=\"660\" data-end=\"692\">\n<p data-start=\"662\" data-end=\"692\">A mailing list (or buying one)<\/p>\n<\/li>\n<li data-start=\"693\" data-end=\"711\">\n<p data-start=\"695\" data-end=\"711\">A mailing permit<\/p>\n<\/li>\n<li data-start=\"712\" data-end=\"770\">\n<p data-start=\"714\" data-end=\"770\">A professional mail house to handle sorting and delivery<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"772\" data-end=\"829\"><strong data-start=\"772\" data-end=\"805\">Every Door Direct Mail (EDDM)<\/strong> simplifies the process:<\/p>\n<ul data-start=\"830\" data-end=\"950\">\n<li data-start=\"830\" data-end=\"854\">\n<p data-start=\"832\" data-end=\"854\">No mailing list needed<\/p>\n<\/li>\n<li data-start=\"855\" data-end=\"875\">\n<p data-start=\"857\" data-end=\"875\">No permit required<\/p>\n<\/li>\n<li data-start=\"876\" data-end=\"928\">\n<p data-start=\"878\" data-end=\"928\">Choose delivery routes by ZIP code or neighborhood<\/p>\n<\/li>\n<li data-start=\"929\" data-end=\"950\">\n<p data-start=\"931\" data-end=\"950\">Lower postage costs<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"952\" data-end=\"1137\">EDDM allows you to reach every household on a carrier route, making it ideal for local saturation\u2014and especially effective for home service businesses that serve specific neighborhoods.<\/p>\n<h3 data-start=\"1144\" data-end=\"1199\">What Home Services Businesses Really Want: Leads<\/h3>\n<p data-start=\"1201\" data-end=\"1507\">According to our <em data-start=\"1218\" data-end=\"1273\">2024 Home Improvement &amp; Construction Marketing Survey<\/em>, the #1 challenge facing home services pros is lead generation\u2014and 96% describe market demand as \u201chigh\u201d or \u201cmoderate\u201d. That means your customers are out there. You just need to reach them first.<\/p>\n<p data-start=\"1509\" data-end=\"1534\">That\u2019s where EDDM shines.<\/p>\n<h3 data-start=\"1541\" data-end=\"1579\">Why EDDM Works for Home Services<\/h3>\n<p data-start=\"1581\" data-end=\"1629\">Here\u2019s what makes EDDM a standout for home pros:<\/p>\n<ul data-start=\"1631\" data-end=\"2294\">\n<li data-start=\"1631\" data-end=\"1806\">\n<p data-start=\"1633\" data-end=\"1806\"><strong data-start=\"1633\" data-end=\"1657\">Hyperlocal Targeting<\/strong>: Only want to reach homes in one neighborhood with older roofs or high-value properties? Use USPS route mapping to handpick where your mailers land.<\/p>\n<\/li>\n<li data-start=\"1807\" data-end=\"1983\">\n<p data-start=\"1809\" data-end=\"1983\"><strong data-start=\"1809\" data-end=\"1828\">Budget-Friendly<\/strong>: EDDM postage rates are significantly cheaper\u2014starting at just 39\u00a2 per piece when mailing 50,000 oversized postcards.<\/p>\n<\/li>\n<li data-start=\"1984\" data-end=\"2149\">\n<p data-start=\"1986\" data-end=\"2149\"><strong data-start=\"1986\" data-end=\"2012\">Big Format, Big Impact<\/strong>: Larger postcard sizes like 6.25&#215;11&#8243; or 8.5&#215;11&#8243; help you stand out in the mailbox\u2014especially when you feature bold imagery of your work.<\/p>\n<\/li>\n<li data-start=\"2150\" data-end=\"2294\">\n<p data-start=\"2152\" data-end=\"2294\"><strong data-start=\"2152\" data-end=\"2166\">Fast Setup<\/strong>: Many Taradel customers report launching their campaigns in just a few clicks\u2014and getting support from our experts when needed.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2296\" data-end=\"2464\">\ud83d\udcac <em data-start=\"2299\" data-end=\"2403\">&#8220;The Taradel platform is easy to use. Our business loves the economic efficiency of the EDDM service.&#8221;<\/em> \u2013 JM, Painting Services<\/p>\n<p data-start=\"2296\" data-end=\"2464\">Learn more about EDDM for home services <a href=\"https:\/\/www.taradel.com\/home-services-eddm\">here<\/a>.<\/p>\n<h3 data-start=\"2471\" data-end=\"2511\">When Traditional Direct Mail Wins<\/h3>\n<p data-start=\"2513\" data-end=\"2586\">There are still times when traditional direct mail might make more sense:<\/p>\n<ul data-start=\"2588\" data-end=\"2823\">\n<li data-start=\"2588\" data-end=\"2688\">\n<p data-start=\"2590\" data-end=\"2688\">You want <strong data-start=\"2599\" data-end=\"2620\">precise targeting<\/strong> (ex: only homeowners with swimming pools or specific income levels)<\/p>\n<\/li>\n<li data-start=\"2689\" data-end=\"2758\">\n<p data-start=\"2691\" data-end=\"2758\">You&#8217;re mailing <strong data-start=\"2706\" data-end=\"2758\">infrequently or with highly personalized content<\/strong><\/p>\n<\/li>\n<li data-start=\"2759\" data-end=\"2823\">\n<p data-start=\"2761\" data-end=\"2823\">You&#8217;re running <strong data-start=\"2776\" data-end=\"2783\">B2B<\/strong> campaigns (EDDM is residential-focused)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2825\" data-end=\"2877\">But for local lead generation? EDDM is hard to beat.<\/p>\n<h3 data-start=\"2884\" data-end=\"2920\">Real-World Results Back It Up<\/h3>\n<p data-start=\"2922\" data-end=\"3011\">When home services companies combine EDDM with digital ads, they see even better results:<\/p>\n<ul data-start=\"3013\" data-end=\"3189\">\n<li data-start=\"3013\" data-end=\"3047\">\n<p data-start=\"3015\" data-end=\"3047\">68% increase in website visits<\/p>\n<\/li>\n<li data-start=\"3048\" data-end=\"3077\">\n<p data-start=\"3050\" data-end=\"3077\">63% higher response rates<\/p>\n<\/li>\n<li data-start=\"3078\" data-end=\"3189\">\n<p data-start=\"3080\" data-end=\"3189\">40% higher conversion rates<br data-start=\"3107\" data-end=\"3110\" \/>(Source: USPS, EDDM Best Practices Report)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3191\" data-end=\"3248\">That means more calls, more quotes, and more jobs booked.<\/p>\n<h3 data-start=\"3255\" data-end=\"3280\">Our Recommendation<\/h3>\n<p data-start=\"3282\" data-end=\"3531\">If your business thrives on <strong data-start=\"3310\" data-end=\"3330\">local visibility<\/strong>, <strong data-start=\"3332\" data-end=\"3357\">predictable lead flow<\/strong>, and <strong data-start=\"3363\" data-end=\"3390\">cost-effective outreach<\/strong>, EDDM is the clear winner. It\u2019s especially powerful when paired with email, social, or display ads as part of a multichannel marketing plan.<\/p>\n<p data-start=\"3533\" data-end=\"3678\">Need help getting started? You\u2019re not alone. Our expert team is here to help with everything from design to delivery\u2014and we\u2019re just a click away.<\/p>\n<p data-start=\"3685\" data-end=\"3781\"><strong data-start=\"3685\" data-end=\"3757\">Boom! You\u2019re one step closer to being the local name everyone knows.<\/strong><br data-start=\"3757\" data-end=\"3760\" \/>Let\u2019s make it happen.<\/p>\n<p data-start=\"3783\" data-end=\"3850\">\ud83d\udc49<a href=\"https:\/\/www.taradel.com\/home-services-eddm\"> Start Your EDDM Campaign with Taradel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover whether EDDM or traditional direct mail is the better choice for growing your home services business with targeted, cost-effective marketing.<\/p>\n","protected":false},"author":7,"featured_media":1831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[552,15,21,629,278,495,640,630,637,636,632,639,635,631,638,634,633,641],"class_list":["post-1830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-mail","tag-contractor-advertising","tag-direct-mail","tag-direct-mail-marketing-2","tag-direct-mail-vs-traditional-mail","tag-eddm-for-contractors","tag-eddm-postcards","tag-eddm-success-tips","tag-eddm-vs-traditional-direct-mail","tag-grow-your-home-services-business","tag-handyman-marketing-tips","tag-home-improvement-leads","tag-lead-generation-for-contractors","tag-local-marketing-for-landscapers","tag-mail-for-home-services","tag-neighborhood-marketing","tag-painting-business-ads","tag-roofing-marketing","tag-taradel-eddm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EDDM\u00ae vs. Traditional Direct Mail \u2013 Which is Best for Home Services? 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