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When you launch an Every Door Direct Mail\u00ae (EDDM\u00ae) campaign, it might feel like your postcard simply disappears into the void and\u2014hopefully\u2014ends up in someone\u2019s mailbox.<\/span><\/p>\n But the truth is, there\u2019s a carefully coordinated process behind the scenes that ensures your mailer gets into the right hands, on the right day.<\/span><\/p>\n Let\u2019s take a look at what actually happens from the moment you click \u201csend\u201d to the moment your postcard is delivered to a local homeowner\u2019s mailbox.<\/span><\/p>\n It all starts with you:<\/span><\/p>\n Once complete, your campaign goes into production\u2014automatically routed to the next stage.<\/span><\/p>\n Your postcard file is sent to a high-quality commercial print facility where:<\/span><\/p>\n Pro tip: Taradel includes <\/span>free design checks<\/b> to ensure compliance and best practices before print.<\/span><\/p>\n Next, your postcards are:<\/span><\/p>\n Everything must follow <\/span>strict USPS EDDM\u00ae Retail guidelines<\/b>, including:<\/span><\/p>\n This step is what ensures your postcard doesn\u2019t end up in the wrong neighborhood.<\/span><\/p>\n Once bundled, your postcards are shipped to the appropriate <\/span>local USPS Entry Point<\/b>\u2014typically the <\/span>Destination Delivery Unit (DDU)<\/b> nearest to your selected mailing routes.<\/span><\/p>\n This is where your mailer officially enters the USPS mail stream.<\/span><\/p>\n From here, it\u2019s handed off to the <\/span>mail carriers<\/b> responsible for delivering to each route.<\/span><\/p>\n USPS carriers take the bundled postcards with them on their daily routes.<\/span><\/p>\n Since EDDM delivers to <\/span>every address<\/b> on a route, there\u2019s no need for names or individual addresses. It goes to:<\/span><\/p>\n It\u2019s efficient, reliable, and surprisingly personal\u2014especially when your design is eye-catching and relevant.<\/span><\/p>\n What may seem like \u201cjust a postcard\u201d is actually the result of <\/span>professional printing, precise route targeting, and local delivery coordination<\/b>.<\/span><\/p>\n\ud83d\udda5\ufe0f Step 1: You Build and Launch Your Campaign<\/b><\/h3>\n
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\n<\/span><\/li>\n\ud83d\udda8\ufe0f Step 2: Professional Printing Begins<\/b><\/h3>\n
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\n<\/span><\/li>\n\ud83d\udce6 Step 3: Bundling & Sorting for USPS Delivery<\/b><\/h3>\n
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\n<\/span><\/li>\n\ud83d\ude9a Step 4: Transport to the Local USPS Distribution Center<\/b><\/h3>\n
\ud83d\udcec Step 5: Your Postcard Gets Delivered\u2014Mailbox by Mailbox<\/b><\/h3>\n
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\n<\/span><\/li>\nFinal Thoughts<\/b><\/h3>\n