{"id":1804,"date":"2025-07-22T20:52:25","date_gmt":"2025-07-22T20:52:25","guid":{"rendered":"https:\/\/blog-origin.everydoordirectmail.com\/?p=1804"},"modified":"2025-07-22T20:52:25","modified_gmt":"2025-07-22T20:52:25","slug":"behind-the-scenes-how-your-eddm-postcard-actually-gets-delivered","status":"publish","type":"post","link":"https:\/\/blog-origin.everydoordirectmail.com\/behind-the-scenes-how-your-eddm-postcard-actually-gets-delivered\/","title":{"rendered":"Behind the Scenes: How Your EDDM Postcard Actually Gets Delivered"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-1805\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/07\/blog-featured-images-2025-07-22T165124.692-300x169.png\" alt=\"\" width=\"1062\" height=\"598\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/07\/blog-featured-images-2025-07-22T165124.692-300x169.png 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/07\/blog-featured-images-2025-07-22T165124.692-1024x576.png 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/07\/blog-featured-images-2025-07-22T165124.692-768x432.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/07\/blog-featured-images-2025-07-22T165124.692-1536x864.png 1536w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/07\/blog-featured-images-2025-07-22T165124.692.png 1920w\" sizes=\"(max-width: 1062px) 100vw, 1062px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you launch an Every Door Direct Mail\u00ae (EDDM\u00ae) campaign, it might feel like your postcard simply disappears into the void and\u2014hopefully\u2014ends up in someone\u2019s mailbox.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the truth is, there\u2019s a carefully coordinated process behind the scenes that ensures your mailer gets into the right hands, on the right day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at what actually happens from the moment you click \u201csend\u201d to the moment your postcard is delivered to a local homeowner\u2019s mailbox.<\/span><\/p>\n<h3><b>\ud83d\udda5\ufe0f Step 1: You Build and Launch Your Campaign<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It all starts with you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You choose your routes using a mapping tool like <\/span><b>Mapfire<\/b><b><br \/>\n<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You upload or design your postcard<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You choose your drop date and checkout<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once complete, your campaign goes into production\u2014automatically routed to the next stage.<\/span><\/p>\n<h3><b>\ud83d\udda8\ufe0f Step 2: Professional Printing Begins<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your postcard file is sent to a high-quality commercial print facility where:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s printed on <\/span><b>USPS-approved paper stock<\/b><b><br \/>\n<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trimmed and cut to size (based on your selection)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quality-checked to ensure your brand looks great in every mailbox<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pro tip: Taradel includes <\/span><b>free design checks<\/b><span style=\"font-weight: 400;\"> to ensure compliance and best practices before print.<\/span><\/p>\n<h3><b>\ud83d\udce6 Step 3: Bundling &amp; Sorting for USPS Delivery<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Next, your postcards are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bundled by carrier route<\/b><span style=\"font-weight: 400;\"> (usually in sets of 50 or 100)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Labeled with facing slips for each postal route<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organized into trays or boxes for each USPS distribution center<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Everything must follow <\/span><b>strict USPS EDDM\u00ae Retail guidelines<\/b><span style=\"font-weight: 400;\">, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bundle count<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Route labeling<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drop-off paperwork<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This step is what ensures your postcard doesn\u2019t end up in the wrong neighborhood.<\/span><\/p>\n<h3><b>\ud83d\ude9a Step 4: Transport to the Local USPS Distribution Center<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once bundled, your postcards are shipped to the appropriate <\/span><b>local USPS Entry Point<\/b><span style=\"font-weight: 400;\">\u2014typically the <\/span><b>Destination Delivery Unit (DDU)<\/b><span style=\"font-weight: 400;\"> nearest to your selected mailing routes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where your mailer officially enters the USPS mail stream.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From here, it\u2019s handed off to the <\/span><b>mail carriers<\/b><span style=\"font-weight: 400;\"> responsible for delivering to each route.<\/span><\/p>\n<h3><b>\ud83d\udcec Step 5: Your Postcard Gets Delivered\u2014Mailbox by Mailbox<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">USPS carriers take the bundled postcards with them on their daily routes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since EDDM delivers to <\/span><b>every address<\/b><span style=\"font-weight: 400;\"> on a route, there\u2019s no need for names or individual addresses. It goes to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Every home<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Every apartment<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Every business (if selected)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s efficient, reliable, and surprisingly personal\u2014especially when your design is eye-catching and relevant.<\/span><\/p>\n<h3><b>Final Thoughts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What may seem like \u201cjust a postcard\u201d is actually the result of <\/span><b>professional printing, precise route targeting, and local delivery coordination<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding the journey from click to mailbox builds trust\u2014not just in the process, but in the results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With EDDM, you\u2019re not just sending mail\u2014you\u2019re launching a campaign backed by logistics, strategy, and human effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want stress-free EDDM that shows up in every homeowner\u2019s mailbox looking flawless? Trust <\/span><a href=\"https:\/\/www.taradel.com\/products\/every-door-direct-mail\"><span style=\"font-weight: 400;\">Taradel<\/span><\/a><span style=\"font-weight: 400;\"> to deliver.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Go behind the scenes to see exactly how your EDDM postcard gets printed, sorted, and delivered to every local mailbox.<\/p>\n","protected":false},"author":7,"featured_media":1805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[15,16,600,13,601,599],"class_list":["post-1804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-mail","tag-direct-mail","tag-eddm","tag-eddm-process","tag-every-door-direct-mail","tag-every-door-direct-mail-explained","tag-how-eddm-works"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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