{"id":1479,"date":"2025-02-25T19:30:37","date_gmt":"2025-02-25T19:30:37","guid":{"rendered":"https:\/\/blog-origin.everydoordirectmail.com\/?p=1479"},"modified":"2025-02-25T19:30:37","modified_gmt":"2025-02-25T19:30:37","slug":"how-to-market-to-local-homeowners","status":"publish","type":"post","link":"https:\/\/blog-origin.everydoordirectmail.com\/how-to-market-to-local-homeowners\/","title":{"rendered":"How to Market to Local Homeowners"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1480 aligncenter\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/AMC-edits-95-300x169.png\" alt=\"REACH MORE HOMEOWNERS\" width=\"1017\" height=\"573\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/AMC-edits-95-300x169.png 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/AMC-edits-95-1024x576.png 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/AMC-edits-95-768x432.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/AMC-edits-95-1536x864.png 1536w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/AMC-edits-95.png 1920w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Want to get your business in front of local homeowners? You need a strategy that meets them where they are\u2014both in their mailboxes and online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Homeowners are prime customers for everything \u2013 especially service based industries such as home improvement, landscaping, insurance, cleaning services, real estate, and so much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, what\u2019s the <\/span><i><span style=\"font-weight: 400;\">real<\/span><\/i><span style=\"font-weight: 400;\"> secret to success? How do you actually ensure your message is reaching homeowners? The answer \u2013 a smart, strategic mix of direct mail and digital marketing.<\/span><\/p>\n<h2><b>Every Door Direct Mail\u00ae \u2013 Reach Homeowners Mailbox<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to targeting local homeowners, <\/span><b>Every Door Direct Mail (EDDM\u00ae)<\/b><span style=\"font-weight: 400;\"> is the ultimate tool. With <\/span><b>zero mailing lists required<\/b><span style=\"font-weight: 400;\">, you can send postcards straight to mailboxes in your chosen neighborhoods. It\u2019s simple, affordable, and one of the most <\/span><b>trusted<\/b><span style=\"font-weight: 400;\"> ways to reach customers.<\/span><\/p>\n<h3><b>Why EDDM Works for Local Marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">EDDM is a powerful tool because it puts your marketing message directly into homeowners&#8217; hands. Whether you&#8217;re promoting a special offer, a new service, or a seasonal deal, direct mail ensures that your brand is physically in front of potential customers.<\/span><\/p>\n<p><b>Key Benefits of EDDM for Local Marketing:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target the Right Homeowners <\/b><span style=\"font-weight: 400;\">\u2013 EDDM allows you to <\/span><b>specifically select an option to target homeowners<\/b><span style=\"font-weight: 400;\">, ensuring your message reaches the most relevant audience for your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pinpoint Neighborhood Targeting<\/b><span style=\"font-weight: 400;\"> \u2013 Choose ZIP codes and neighborhoods to focus on prime customer areas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High Trust Factor \u2013 <\/b><a href=\"https:\/\/cpscards.com\/unlock-the-power-of-direct-mail-millennials-are-listening\/#:~:text=The%20DMA%20reports%20that%20millennials,emerges%20as%20the%20undeniable%20champion.\"><span style=\"font-weight: 400;\">76% of consumers trust direct mail<\/span><\/a><span style=\"font-weight: 400;\"> when making purchasing decisions\u200b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proven Customer Acquisition \u2013 <\/b><span style=\"font-weight: 400;\">3<\/span><a href=\"https:\/\/www.ana.net\/content\/show?id=thedmaorg-redirect\"><span style=\"font-weight: 400;\">9% of consumers have tried a business for the first time because of direct mail<\/span><\/a><span style=\"font-weight: 400;\">\u200b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exceptional ROI \u2013<\/b><span style=\"font-weight: 400;\"> Small businesses rank <\/span><a href=\"https:\/\/www.taradel.com\/blog\/free-report-2025-small-business-marketing-survey-results-0\"><span style=\"font-weight: 400;\">direct mail as the #1 offline ROI driver<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strong Future Outlook \u2013 <\/b><a href=\"https:\/\/www.taradel.com\/blog\/free-report-2025-small-business-marketing-survey-results-0\"><span style=\"font-weight: 400;\">87% of advertisers plan to increase or maintain their use of direct mail in 2025<\/span><\/a><span style=\"font-weight: 400;\">\u200b.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With EDDM, your brand becomes a <\/span><b>household name<\/b><span style=\"font-weight: 400;\"> in your community. And, with the ability to target only homeowners, you can be confident that your message reaches the audience most likely to take action.<\/span><\/p>\n<h2><b>Reaching Homeowners Online \u2013 Nextdoor Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While direct mail is an essential local marketing channel, it&#8217;s equally important to engage homeowners online\u2014right where they spend their time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Digital ads can reach homeowners on multiple platforms, but if you want to connect with them in a highly targeted and trusted online space, Nextdoor is the ultimate solution.<\/span><\/p>\n<h3><b>What Are Nextdoor Ads?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nextdoor is a hyper-local social networking platform where neighbors connect to discuss community news, recommendations, and local businesses. It stands out as <\/span><b>the<\/b><span style=\"font-weight: 400;\"> platform for local marketing because it fosters <\/span><b>real<\/b><span style=\"font-weight: 400;\"> interactions between neighbors, making it an ideal place for businesses to build trust and credibility.<\/span><\/p>\n<h3><b>Why Market to Homeowners on Nextdoor?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unmatched Local Reach<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/business.nextdoor.com\/en-us\/nam\/nextdoor-ads-manager\"><b>One in three U.S. households uses Nextdoor<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> offering businesses an unparalleled opportunity to engage with homeowners in specific geographic areas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Homeowner-Dominated Audience<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/business.nextdoor.com\/en-us\/nam\/nextdoor-ads-manager\"><b>77% of Nextdoor users are homeowners<\/b><\/a><span style=\"font-weight: 400;\">, making it an ideal platform to promote home-related products and services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-Trust Community<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/business.nextdoor.com\/en-us\/nam\/nextdoor-ads-manager\"><b>67% of users share recommendations<\/b><\/a><span style=\"font-weight: 400;\">, meaning a well-placed ad or promotion can lead to word-of-mouth referrals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Word-of-Mouth at Scale<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/business.nextdoor.com\/en-us\/nam\/nextdoor-ads-manager\"><b>94% of Nextdoor neighbors trust recommendations<\/b><\/a> <span style=\"font-weight: 400;\">from their peers on Nextdoor, making it a prime channel for local brand advocacy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Direct Access to Decision-Makers<\/b><span style=\"font-weight: 400;\">: With <\/span><a href=\"https:\/\/business.nextdoor.com\/en-us\/nam\/nextdoor-ads-manager\"><b>over 90% of Nextdoor users being primary or joint shoppers<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> advertising here ensures you&#8217;re reaching those who make household purchasing decisions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By combining <\/span><b>EDDM and Nextdoor Ads<\/b><span style=\"font-weight: 400;\">, your business <\/span><b>owns<\/b><span style=\"font-weight: 400;\"> the local marketing game\u2014reaching homeowners where they live, connect, and make buying decisions.<\/span><\/p>\n<h2><b>The Perfect Local Marketing Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To dominate your local market, your marketing needs to be <\/span><b>multi-channel<\/b><span style=\"font-weight: 400;\">. Here\u2019s the winning formula:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use Every Door Direct Mail<\/b><span style=\"font-weight: 400;\"> to ensure your message reaches every homeowner in your target area with high trust and engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leverage Nextdoor Ads<\/b><span style=\"font-weight: 400;\"> to reinforce your brand online, tapping into a highly engaged and trusted local audience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By implementing these strategies together, you can <\/span><b>maximize your reach, increase brand awareness, and drive more sales from local homeowners<\/b><span style=\"font-weight: 400;\"> in your community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re ready to take your local marketing to the next level, start planning your next direct mail campaign and Nextdoor advertising strategy today! Click <\/span><a href=\"http:\/\/www.taradel.com\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to get started.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reach local homeowners with a winning marketing strategy using Every Door Direct Mail\u00ae (EDDM\u00ae) and Nextdoor Ads to maximize visibility, build trust, and drive conversions in your community.<\/p>\n","protected":false},"author":7,"featured_media":1480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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