{"id":1423,"date":"2025-02-17T20:21:02","date_gmt":"2025-02-17T20:21:02","guid":{"rendered":"https:\/\/blog-origin.everydoordirectmail.com\/?p=1423"},"modified":"2025-02-17T20:21:02","modified_gmt":"2025-02-17T20:21:02","slug":"direct-mail-for-optometry-practices-what-are-optometrists-mailing-real-examples","status":"publish","type":"post","link":"https:\/\/blog-origin.everydoordirectmail.com\/direct-mail-for-optometry-practices-what-are-optometrists-mailing-real-examples\/","title":{"rendered":"Direct Mail for Optometry Practices | What Are Optometrists Mailing? (REAL Examples!)"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-1434\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/AMC-edits-90-300x169.png\" alt=\"optometrist direct mail postcards\" width=\"976\" height=\"550\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/AMC-edits-90-300x169.png 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/AMC-edits-90-1024x576.png 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/AMC-edits-90-768x432.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/AMC-edits-90-1536x864.png 1536w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/AMC-edits-90.png 1920w\" sizes=\"(max-width: 976px) 100vw, 976px\" \/><\/h2>\n<h2><b>Why Optometry Practices Can Benefit from Direct Mail<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In today\u2019s competitive healthcare landscape, optometry practices need to stand out to attract and retain patients. While digital marketing plays a role, direct mail remains a powerful tool for optometrists looking to engage local communities effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Direct mail offers several advantages for optometry practices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Highly Targeted<\/b><span style=\"font-weight: 400;\"> \u2013 Reach specific demographics, such as families, seniors, or individuals in need of eye care.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tangible &amp; Trustworthy<\/b><span style=\"font-weight: 400;\"> \u2013 Physical mail is more likely to be opened and read than emails or social media ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher Response Rates<\/b><span style=\"font-weight: 400;\"> \u2013 Direct mail has been shown to drive significantly higher response rates compared to digital ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Great for Promotions &amp; Discounts<\/b><span style=\"font-weight: 400;\"> \u2013 Offering special deals like free retinal scans or discounts on eyewear can increase patient visits.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With the right strategy, optometrists can use Every Door Direct Mail (EDDM) to reach households in their area and generate more appointments. But what makes a great postcard?<\/span><\/p>\n<h2><b>What Makes a Great Postcard for Optometrists?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Not all direct mail postcards are created equal. A strong optometry mailer should include the following elements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear Branding<\/b><span style=\"font-weight: 400;\"> \u2013 Use a professional logo and color scheme to establish credibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compelling Offer<\/b><span style=\"font-weight: 400;\"> \u2013 Promotions like free eye exams, discounts on glasses, or special screenings encourage action.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engaging Visuals<\/b><span style=\"font-weight: 400;\"> \u2013 High-quality images of families, eye exams, or stylish eyewear attract attention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy-to-Find Contact Info<\/b><span style=\"font-weight: 400;\"> \u2013 Phone numbers, websites, and QR codes should be prominently displayed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strong CTA (Call-to-Action)<\/b><span style=\"font-weight: 400;\"> \u2013 Phrases like <\/span><i><span style=\"font-weight: 400;\">\u201cBook Now for a Free Retinal Scan!\u201d<\/span><\/i><span style=\"font-weight: 400;\"> guide potential patients toward taking the next step.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Proof &amp; Trust Signals<\/b><span style=\"font-weight: 400;\"> \u2013 Highlight new ownership, certifications, or community involvement to build trust.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s take a look at real-life examples of optometry postcards that have been sent using Taradel\u2019s EDDM service!<\/span><\/p>\n<h2><b>Real Direct Mail Examples from Optometry Practices<\/b><\/h2>\n<h3><b>1. Eye Style Optometry \u2013 Family-Focused &amp; Promotional<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud83d\udccd <\/span><i><span style=\"font-weight: 400;\">Carlsbad, CA<\/span><\/i><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-1425\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard1front-214x300.png\" alt=\"optometry postcard 1 front\" width=\"415\" height=\"582\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard1front-214x300.png 214w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard1front-731x1024.png 731w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard1front-768x1076.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard1front.png 874w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><img decoding=\"async\" class=\"alignnone  wp-image-1424\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard1back-213x300.png\" alt=\"optometry postcard 1 back\" width=\"414\" height=\"583\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard1back-213x300.png 213w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard1back-727x1024.png 727w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard1back-768x1081.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard1back.png 888w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Eye Style Optometry\u2019s postcard (front and back) focuses on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A warm, family-friendly brand image<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Free retinal scan offer<\/b><span style=\"font-weight: 400;\"> to attract new patients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>New ownership and remodeling announcement<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy-to-find contact details and QR code<\/b><span style=\"font-weight: 400;\"> for booking<\/span><\/li>\n<\/ul>\n<h3><b>2. Hillside Optometry \u2013 Modern Care &amp; Special Discounts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud83d\udccd <\/span><i><span style=\"font-weight: 400;\">Granada Hills, CA<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1426\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard2back-300x215.png\" alt=\"optometry postcard 2 front\" width=\"445\" height=\"319\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard2back-300x215.png 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard2back-1024x735.png 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard2back-768x551.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard2back-1536x1102.png 1536w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard2back.png 1678w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1427\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard2front-300x214.png\" alt=\"optometry postcard 2 back\" width=\"451\" height=\"322\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard2front-300x214.png 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard2front-1024x731.png 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard2front-768x548.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard2front-1536x1096.png 1536w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard2front.png 1696w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This postcard highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>New office announcement<\/b><span style=\"font-weight: 400;\"> \u2013 \u201cWe Are Open\u201d message<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multiple discounts<\/b><span style=\"font-weight: 400;\"> \u2013 Free retinal imaging, 50% off second pair of glasses, free prescription lenses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Modern, sleek branding<\/b><span style=\"font-weight: 400;\"> that conveys professionalism<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>QR code for easy online scheduling<\/b><\/li>\n<\/ul>\n<h3><b>3. Winfield Family Optometry \u2013 Local, Trusted, &amp; Tech-Forward<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud83d\udccd <\/span><i><span style=\"font-weight: 400;\">Winfield, KS<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1429\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard3front-300x213.png\" alt=\"optometry postcard 3 front\" width=\"432\" height=\"307\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard3front-300x213.png 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard3front-1024x729.png 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard3front-768x547.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard3front-1536x1093.png 1536w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard3front.png 1602w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1428\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard3back-300x213.png\" alt=\"optometry postcard 2 back\" width=\"439\" height=\"312\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard3back-300x213.png 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard3back-1024x729.png 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard3back-768x546.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard3back-1536x1093.png 1536w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard3back.png 1740w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This mailer emphasizes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trusted local practice with long-term community presence<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalized doctor profiles for familiarity<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specialized services and advanced eye care technology<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offer: Free $39 Optos retina laser scan<\/b><\/li>\n<\/ul>\n<h3><b>4. Medical Optometry America \u2013 High-Tech &amp; Preventative Eye Care<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud83d\udccd <\/span><i><span style=\"font-weight: 400;\">Plymouth Meeting, PA<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1431\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard4front-300x177.png\" alt=\"optometry postcard 4 front\" width=\"443\" height=\"261\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard4front-300x177.png 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard4front-1024x604.png 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard4front-768x453.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard4front-1536x905.png 1536w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard4front.png 2002w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1430\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard4back-300x177.png\" alt=\"optometry postcard 4 back\" width=\"437\" height=\"258\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard4back-300x177.png 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard4back-1024x604.png 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard4back-768x453.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard4back-1536x906.png 1536w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard4back.png 1794w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This postcard campaign is focused on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced diagnostic technology &amp; 24\/7 urgent eye care<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u201cForget everything you thought about eye exams\u201d \u2013 an eye-catching tagline<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>FREE Dry Eye Screening event<\/b><span style=\"font-weight: 400;\"> to generate foot traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Premium, modern branding to establish authority<\/b><\/li>\n<\/ul>\n<h3><b>5. Merrick Avenue Optometry \u2013 Custom-Designed with Taradel\u2019s Free Tool<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud83d\udccd <\/span><i><span style=\"font-weight: 400;\">Merrick, NY<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1433\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard5front-300x214.png\" alt=\"optometry postcard 5 front\" width=\"445\" height=\"317\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard5front-300x214.png 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard5front-1024x731.png 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard5front-768x549.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard5front-1536x1097.png 1536w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard5front.png 1610w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1432\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard5back-300x215.png\" alt=\"optometry postcard 5 back\" width=\"445\" height=\"319\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard5back-300x215.png 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard5back-1024x734.png 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard5back-768x551.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard5back-1536x1102.png 1536w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/optometrypostcard5back.png 1810w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Designed using our <\/span><b>Free Online Design Tool<\/b><span style=\"font-weight: 400;\">, this postcard:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promotes a back-to-school event<\/b><span style=\"font-weight: 400;\"> with kids\u2019 glasses offers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Highlights key services<\/b><span style=\"font-weight: 400;\"> like Ortho-K and emergency exams<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uses a community-focused message<\/b><span style=\"font-weight: 400;\"> to attract local patients<\/span><\/li>\n<\/ul>\n<h3><b>Try Our Free Online Postcard Design Tool!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can create a <\/span><b>100% free, USPS-compliant postcard <\/b><span style=\"font-weight: 400;\">just like the one above using <\/span><a href=\"https:\/\/www.taradel.com\/design-options\"><span style=\"font-weight: 400;\">Taradel\u2019s custom design tool<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Professional, polished templates<\/b><span style=\"font-weight: 400;\"> for any industry<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Guaranteed print quality and EDDM compliance<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy customization with logos, colors, and special offers<\/b><\/li>\n<\/ul>\n<h2><b>Case Study: Andover Family Optometry\u2019s Success with Direct Mail<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of our optometry clients, <\/span><b>Andover Family Optometry<\/b><span style=\"font-weight: 400;\">, leveraged direct mail in addition to email marketing to drive consistent patient growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The multichannel marketing campaign yielded impressive results, showcasing the effectiveness of personal and targeted marketing in the healthcare sector.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Awareness<\/b><span style=\"font-weight: 400;\">: 43,288 total impressions across the two channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High Engagement<\/b><span style=\"font-weight: 400;\">: 3,778 opened emails, with 579 clicks\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lead Gen &amp; Patient Acquisition<\/b><span style=\"font-weight: 400;\">: The campaign successfully introduced Dr. Boswell as a new, yet familiar, face in town.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Client Feedback<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> \u201cI used your services when I was new to town as a new doctor. I had new patients bring in the postcard. Worked great!\u201d &#8211; Dr. Matt Boswell<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.taradel.com\/case-studies\/medical\"><span style=\"font-weight: 400;\">Read the full case study here<\/span><\/a><\/p>\n<h2><b>Ready to Start Your Optometry Direct Mail Campaign?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With the right design, messaging, and offers, direct mail can be a game-changer for optometry practices. Whether you\u2019re launching a new office, promoting special discounts, or simply reaching more local patients, <\/span><b>Taradel\u2019s direct mail solutions make it easy.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.taradel.com\/design-options\"><b>FREE online postcard design tool<\/b><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Full USPS EDDM compliance for hassle-free mailing<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expert support from our team to optimize your campaign<\/b><\/li>\n<\/ul>\n<p><b>Get started today!<\/b><a href=\"https:\/\/www.taradel.com\/\"> <span style=\"font-weight: 400;\">Learn more about direct mail marketing for optometry practices here.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how optometry practices use direct mail to attract new patients with real postcard examples, best practices, and a case study on successful campaigns.<\/p>\n","protected":false},"author":7,"featured_media":1434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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