![\"eddm](\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2025\/02\/AMC-edits-77-300x169.png\")
<\/h2>\n<\/h2>\nEvery Door Direct Mail (EDDM) is a game-changing, cost-effective marketing solution offered by the USPS that allows businesses to send mailers to targeted neighborhoods\u2014no mailing list required. That means you can get your promotions, special offers, and brand message directly into the hands of local customers who matter most.<\/span><\/p>\n If this is your first time using EDDM, don\u2019t sweat it! Below, we\u2019ll walk you through the essentials, helping you avoid common pitfalls and maximize your results.<\/span><\/p>\n EDDM is designed to be user-friendly, but there are a few steps to get right to ensure your campaign goes off without a hitch:<\/span><\/p>\n If you\u2019re looking for the easiest way to send a campaign, <\/span>EDDM All-Inclusive<\/b><\/a> is your secret weapon. It handles every aspect of your mailing\u2014from printing and bundling to paperwork and USPS delivery.<\/span><\/p>\n EDDM All-Inclusive Includes:<\/strong><\/p>\n Why is this a big deal? Because <\/span>manual processing can lead to errors, wasted time, and even rejected mailings<\/b>. With an all-inclusive service, you don\u2019t have to worry about bundling requirements, facing slips, or meeting post office drop-off times\u2014it\u2019s all handled for you.<\/span><\/p>\n If you\u2019re a small business owner wearing multiple hats (we see you!), this could be the smartest way to launch your first EDDM campaign stress-free.<\/span><\/p>\n The more you send, the lower your cost per piece<\/b>\u2014that\u2019s the golden rule of direct mail.<\/span><\/p>\n This is why <\/span>planning ahead and sending larger batches can lead to significant savings<\/b> over time.<\/span><\/p>\n One of the biggest mistakes new EDDM users make is <\/span>using incorrect mailer sizes<\/b>. If your mail piece isn\u2019t within USPS size regulations, it <\/span>won\u2019t be accepted<\/b>.<\/span><\/p>\n The USPS requirements state that postcards mailed through Every Door Direct Mail (Retail) need to meet the following guidelines:<\/span><\/p>\n Postcards that do not fit within these guidelines are not eligible for EDDM rates.<\/span><\/p>\n Want a shortcut? Use <\/span>free online design templates<\/b><\/a> that are already formatted to USPS specs. Which brings us to our next tip\u2026<\/span><\/p>\n Nothing derails an EDDM campaign faster than a poorly formatted or low-quality mailer. That\u2019s why Taradel offers a <\/span>free online EDDM postcard design tool<\/b><\/a> that guarantees your mail piece:<\/span><\/p>\n With <\/span>79% of consumers responding positively to mailers that feature coupons or special offers<\/b>\u200b, your design should highlight those key elements. <\/span>The right design can be the difference between your mailer landing in the trash\u2014or landing you a new customer!<\/b><\/p>\n If you\u2019re handling EDDM yourself, <\/span>proper bundling is a must<\/b>. USPS has strict rules, and failing to follow them can delay or even cancel your mailing.<\/span><\/p>\n Save yourself the time (and frustration) of counting every single bundle manually. Instead, use a <\/span>simple weighing method<\/b> to streamline the process.<\/span><\/p>\n If you don\u2019t have a scale, you can still bundle like a pro using a simple stacking method:<\/span><\/p>\n USPS <\/span>EDDM\u00ae facing slips<\/b> are essential for getting your mail delivered\u2014you can\u2019t mail without them. But filling them out one by one is time-consuming.<\/span><\/p>\n Instead, streamline the process by <\/span>pre-filling the details that don\u2019t change<\/b> and making <\/span>copies<\/b> for your bundles.<\/span><\/p>\n If you need a facing slip for your campaign, USPS provides both <\/span>EDDM\u00ae Retail and EDDM\u00ae BMEU versions<\/b>\u2014make sure you download the correct one before bundling your mailers.<\/span><\/p>\n Your mailer design isn\u2019t just about looking good\u2014it\u2019s about <\/span>getting results<\/b>. Follow these best practices:<\/span><\/p>\n A strong offer can <\/span>skyrocket your response rate<\/b>. Examples:<\/span><\/p>\n But don\u2019t stop there\u2014track responses with: <\/span>Promo codes<\/b>, <\/span>QR codes<\/b>, <\/span>Custom landing pages, and Call tracking\u00a0<\/b><\/p>\n Tracking lets you measure ROI and tweak your strategy for future campaigns.<\/span><\/p>\n Customers judge your business <\/span>in seconds<\/b> based on your mailer\u2019s design. Here\u2019s what works:<\/span><\/p>\n Less is more<\/b> when it comes to direct mail. A cluttered design overwhelms the reader and reduces effectiveness.<\/span><\/p>\n Your first EDDM campaign isn\u2019t just about <\/span>sending mail\u2014it\u2019s about learning what works.<\/b><\/p>\n \ud83d\udca1 Businesses using <\/span>direct mail and digital ads together<\/b> saw a <\/span>60% increase in ROI<\/b><\/a>\u200b.\u00a0<\/span><\/p>\n EDDM is a <\/span>powerful marketing tool<\/b> that helps businesses <\/span>reach their ideal customers at an affordable cost<\/b>. Whether you\u2019re going the DIY route or opting for <\/span>EDDM All-Inclusive<\/b>, following these best practices will help you <\/span>launch a winning campaign<\/b>.<\/span><\/p>\nTips for First-Time EDDM Users<\/b><\/h2>\n
The EDDM Process: How It Works<\/b><\/h3>\n
\n
Choose EDDM All-Inclusive for a Hassle-Free Experience<\/b><\/h3>\n
\n
Understand Pricing<\/b><\/h3>\n
\n
Follow USPS Size Requirements<\/b><\/h3>\n
\n
Use Online Design Templates<\/b><\/h3>\n
\n
Properly Bundle Your EDDM Mailers<\/b><\/h3>\n
Smart Bundling Hack<\/b><\/h4>\n
\n
No Scale? No Problem!<\/b><\/h4>\n
\n
Use Facing Slips Correctly<\/b><\/h4>\n
Information That Stays the Same for Every Bundle:<\/b><\/h5>\n
\n
Information That Changes for Each Slip:<\/b><\/h5>\n
\n
EDDM Mailer Design: Stand Out & Convert<\/b><\/h2>\n
Create a Compelling Offer & Tracking Method<\/b><\/h3>\n
\n
Use High-Quality Visuals<\/b><\/h3>\n
\n
Other Critical EDDM Tips<\/b><\/h2>\n
Track, Measure & Improve<\/b><\/h3>\n
\n
Final Thoughts<\/b><\/h2>\n