{"id":1221,"date":"2024-10-24T17:23:18","date_gmt":"2024-10-24T17:23:18","guid":{"rendered":"https:\/\/blog-origin.everydoordirectmail.com\/?p=1221"},"modified":"2024-10-24T17:23:18","modified_gmt":"2024-10-24T17:23:18","slug":"why-direct-mail-is-perfect-for-small-businesses-smbs","status":"publish","type":"post","link":"https:\/\/blog-origin.everydoordirectmail.com\/why-direct-mail-is-perfect-for-small-businesses-smbs\/","title":{"rendered":"Why Direct Mail is Perfect for Small Businesses (SMBs)"},"content":{"rendered":"

\"direct<\/p>\n

Direct mail is an incredibly effective marketing strategy for businesses of all sizes. However, it offers <\/span>unique advantages<\/span><\/i> that align perfectly with the characteristics and values of small and medium-sized businesses (SMBs).\u00a0<\/span><\/p>\n

From its trustworthy nature to its tangible impact, direct mail not only drives sales but also builds meaningful relationships with local communities.\u00a0<\/span><\/p>\n

Direct Mail Mimics the Values of Small Businesses<\/b><\/h3>\n

One of the primary reasons direct mail works so well for SMBs is that it aligns with the same qualities that define local businesses: <\/span>personable, reliable, and community-focused<\/b>. Small businesses often emphasize a personal touch in their customer service, and direct mail is a marketing channel that reinforces this message. Unlike digital ads that may feel impersonal or fleeting, direct mail provides recipients with a tangible, thoughtful message.<\/span><\/p>\n

Your marketing style should match your brand\u2019s message, and direct mail achieves just that. Imagine receiving a personalized postcard from a local business\u2014versus seeing a pop-up ad for an opposing business online. Which are you more likely to trust? For most people, the answer is clear: the business on the direct mail postcard. In fact, <\/span>39% of consumers try a business for the first time solely because of direct mail<\/b>.<\/span><\/a><\/p>\n

Direct Mail Delivers High ROI for SMBs<\/b><\/h3>\n

Small businesses need marketing strategies that not only make an impact but also deliver a strong return on investment (ROI). Direct mail remains the #1 offline ROI driver for small businesses, with <\/span>23% of respondents naming it as their highest-return channel*<\/b>. This isn’t surprising, as direct mail offers a personal, tangible experience that sticks with customers long after it arrives in their mailbox. In fact, <\/span>62% of small businesses plan to use direct mail in 2025*<\/b>, demonstrating its enduring appeal.<\/span><\/p>\n

*Taradel\u2019s 2025 Small Business Marketing Survey\u00a0<\/span><\/p>\n

Why Direct Mail Works for SMBs<\/b><\/h3>\n
    \n
  1. Personable and Tangible:<\/b> Direct mail allows SMBs to be <\/span>more than just another ad<\/span><\/i>\u2014it creates a feeling of closeness with the brand. The average household receives only <\/span>two pieces of direct mail daily<\/span><\/i> compared to <\/span>157 emails<\/span><\/i>, making each piece of mail more noticeable and meaningful. The physical nature of direct mail sparks a deeper connection, as studies show it\u2019s <\/span>49% more memorable<\/b> and <\/span>33% more engaging<\/b><\/a> than email marketing.<\/span><\/li>\n
  2. Trustworthy:<\/b> Small businesses often rely on trust to gain new customers, and direct mail can bolster that trust. In fact, <\/span>82% of Millennials see print ads as more trustworthy than digital ones<\/b><\/a>, while <\/span>75% say receiving personal mail makes them feel valued<\/b><\/a>. Direct mail\u2019s tangible nature inherently carries a sense of reliability that digital channels often lack.<\/span><\/li>\n
  3. Encourages Local Support:<\/b> Consumers are generally more inclined to support small, local businesses, and direct mail offers the perfect platform to encourage this behavior. In fact, <\/span>57% of consumers say they are willing to pay more to support local businesses<\/b>, and <\/span>2 in 3 try to shop locally over large retail chains<\/b><\/a>. Direct mail helps amplify this local loyalty by providing personalized offers that resonate with community values<\/span><\/li>\n
  4. Creates Lasting Impressions:<\/b> Direct mail is not only engaging, but it also sticks around\u2014literally. Unlike digital ads that can be easily overlooked, direct mail leaves a tangible, lasting impression. In fact, <\/span>36% of recipients save direct mail in a specific spot for future reference<\/b><\/a>, and the average piece of direct mail remains in the home for <\/span>17 days<\/b>.<\/span><\/li>\n<\/ol>\n

    When people receive local coupons or special offers in the mail, they\u2019re more likely to keep and use them. Whether it\u2019s deciding on a new pizza spot for dinner or finding a local lawn care service, recipients often rely on direct mail when making purchasing decisions.<\/span><\/p>\n

      \n
    1. Excitement and Engagement:<\/b> Despite the prevalence of digital communication, consumers still enjoy checking their physical mail. <\/span>72% of consumers say they\u2019d be disappointed if they stopped receiving physical mail<\/b>.<\/span><\/a> Moreover, people spend <\/span>108% more time<\/b> reading direct mail compared to digital ads<\/span><\/a>, showing that the hands-on experience of handling a postcard creates a deeper connection.<\/span><\/li>\n<\/ol>\n

      How to Use Direct Mail for Your SMB<\/b><\/h3>\n

      One of the most effective ways for SMBs to utilize direct mail is through <\/span>Every Door Direct Mail (EDDM)<\/b><\/a>. This hyper-localized approach enables businesses to reach <\/span>every mailbox in a specific neighborhood<\/span><\/i>. EDDM is ideal for small businesses because it doesn\u2019t require a mailing list, allowing you to target local areas easily and affordably.<\/span><\/p>\n

      Here\u2019s how EDDM works:<\/span><\/p>\n

        \n
      1. Choose Your Area:<\/b> Select specific postal routes to target potential customers in the surrounding area.<\/span><\/li>\n
      2. Design Your Postcard:<\/b> Create an engaging, personalized message that resonates with your local audience.<\/span><\/li>\n
      3. Deliver to Every Door:<\/b> The USPS will deliver your postcard to each address on your chosen route, ensuring complete coverage.<\/span><\/li>\n<\/ol>\n

        This method helps small businesses get their message in front of the right people without breaking the bank. It\u2019s straightforward, cost-effective, and perfectly tailored for SMBs looking to increase brand awareness, foot traffic, and sales in their local community.<\/span><\/p>\n

        Ready to Grow Your Business with Direct Mail?<\/b><\/h3>\n

        Direct mail is a marketing channel that complements the core values of small businesses\u2014<\/span>it\u2019s personable, tangible, trustworthy, and engaging<\/span><\/i>. It offers a high ROI and is perfect for building strong, lasting relationships with local customers.<\/span><\/p>\n

        If you\u2019re ready to see what direct mail can do for your small business, contact <\/span>Taradel<\/b><\/a> today for all your direct mail needs. Whether it\u2019s creating an EDDM campaign or designing a personalized postcard, we\u2019ve got the tools and expertise to help you succeed.<\/span><\/p>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

        Discover why direct mail is the ideal marketing strategy for small and medium-sized businesses (SMBs). Learn how it drives high ROI, fosters trust, and strengthens local relationships with its tangible, personal touch.<\/p>\n","protected":false},"author":7,"featured_media":1222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[91,268,269],"class_list":["post-1221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-mail","tag-direct-mail-for-small-businesses","tag-direct-mail-for-smbs","tag-small-business-eddm"],"_links":{"self":[{"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/posts\/1221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/comments?post=1221"}],"version-history":[{"count":1,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/posts\/1221\/revisions"}],"predecessor-version":[{"id":1223,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/posts\/1221\/revisions\/1223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/media\/1222"}],"wp:attachment":[{"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/media?parent=1221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/categories?post=1221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/tags?post=1221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}