{"id":1172,"date":"2024-09-26T18:10:06","date_gmt":"2024-09-26T18:10:06","guid":{"rendered":"https:\/\/blog-origin.everydoordirectmail.com\/?p=1172"},"modified":"2024-09-26T18:10:08","modified_gmt":"2024-09-26T18:10:08","slug":"dentistry-mailed-1000000-eddm-postcards-this-is-how-direct-mail-transformed-their-business","status":"publish","type":"post","link":"https:\/\/blog-origin.everydoordirectmail.com\/dentistry-mailed-1000000-eddm-postcards-this-is-how-direct-mail-transformed-their-business\/","title":{"rendered":"Dentistry Mailed 1,000,000+ EDDM Postcards \u2013 This is How Direct Mail Transformed Their Business"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2024\/09\/AMC-edits-13.png\" alt=\"dentist mails 1,000,000+ EDDM postcards\" class=\"wp-image-1178\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2024\/09\/AMC-edits-13.png 1920w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2024\/09\/AMC-edits-13-300x169.png 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2024\/09\/AMC-edits-13-1024x576.png 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2024\/09\/AMC-edits-13-768x432.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2024\/09\/AMC-edits-13-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>When it comes to building trust and brand awareness in dentistry, effective marketing is crucial. Soistman Family Dentistry &amp; Associates, with locations in Easton and Centreville, Maryland, knew they needed a consistent strategy that could connect with their community on a deeper level. That\u2019s why they turned to direct mail.&nbsp;<\/p>\n\n\n\n<p>Over the last eight years, they\u2019ve sent over 1,000,000 postcards using Every Door Direct Mail\u00ae (EDDM) with Taradel, successfully growing their patient base and establishing a strong local presence.&nbsp;<\/p>\n\n\n\n<p>In this blog, we share their journey, featuring insights from Soistman&#8217;s Marketing Director Katie Stella-Breeding, and reveal how direct mail helped take their practice to the next level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Challenge: Standing Out in a Crowded Market<\/strong><\/h3>\n\n\n\n<p>Soistman Family Dentistry faced a common yet significant challenge: how to effectively stand out in a competitive market filled with other dental practices.&nbsp;<\/p>\n\n\n\n<p>With two offices located in Maryland, they wanted to increase their brand\u2019s visibility while establishing trust with local residents.<\/p>\n\n\n\n<p>Their goals were clear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase brand awareness<\/strong><\/li>\n\n\n\n<li><strong>Generate prospective patient leads<\/strong><\/li>\n\n\n\n<li><strong>Drive traffic to their website<\/strong><\/li>\n\n\n\n<li><strong>Acquire new patients<\/strong><\/li>\n<\/ul>\n\n\n\n<p>However, the practice needed a scalable, cost-effective marketing solution that could maintain consistency while also staying fresh and relevant over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Solution: Targeted and Consistent EDDM Campaigns<\/strong><\/h3>\n\n\n\n<p>To tackle this challenge, Soistman Family Dentistry partnered with Taradel to launch an ongoing series of direct mail campaigns using Every Door Direct Mail\u00ae (EDDM). The approach was simple but powerful: by delivering postcards directly to homes in their target neighborhoods, they could create frequent, repeat impressions with local residents.<\/p>\n\n\n\n<p>What made their campaigns stand out was the design and timing of the mailers. Soistman Family Dentistry worked closely with Taradel\u2019s team to create visually appealing postcards, keeping the design fresh and seasonally relevant with different themes for each monthly drop. Whether it was highlighting back-to-school check-ups, holiday specials, or seasonal promotions, the messaging was always timely and engaging.<\/p>\n\n\n\n<p>Let\u2019s take a glance at a few of their direct mail postcards they\u2019ve sent out over the years (6.25 x 9 Postcards).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2024\/09\/Untitled-design-8-1024x241.png\" alt=\"EDDM dentistry postcard examples\" class=\"wp-image-1176\" style=\"width:1024px;height:auto\" srcset=\"https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2024\/09\/Untitled-design-8-1024x241.png 1024w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2024\/09\/Untitled-design-8-300x71.png 300w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2024\/09\/Untitled-design-8-768x181.png 768w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2024\/09\/Untitled-design-8-1536x362.png 1536w, https:\/\/blog-origin.everydoordirectmail.com\/wp-content\/uploads\/2024\/09\/Untitled-design-8.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Results: Turning Local Residents into Lifelong Patients<\/strong><\/h3>\n\n\n\n<p>Since the beginning of their partnership in 2016, Soistman Family Dentistry has mailed a staggering <strong>1,044,069 postcards<\/strong> across <strong>73 targeted mailing campaigns<\/strong>. The results speak for themselves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Repeat impressions<\/strong>: By mailing consistently over time, Soistman has stayed top-of-mind for local residents, ensuring that their brand remains familiar and trusted.<\/li>\n\n\n\n<li><strong>High engagement<\/strong>: On average, each campaign generated <strong>80 prospective patient leads<\/strong>, indicating a strong response from their community.<\/li>\n\n\n\n<li><strong>Patient acquisition<\/strong>: Each campaign resulted in <strong>70 new patients on average<\/strong>, contributing to sustained business growth. Given that the lifetime value (LTV) of a patient is estimated at <strong>$2,700<\/strong>, the financial impact of this marketing strategy has been enormous.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Power of Consistency<\/strong><\/h3>\n\n\n\n<p>One of the key factors behind Soistman\u2019s success was their ability to maintain a consistent presence in the community. Rather than launching sporadic marketing efforts, they committed to monthly campaigns, understanding that repeated exposure was crucial to building brand recognition and trust. Each new postcard drop served as a gentle reminder to residents that Soistman Family Dentistry was there for their dental care needs.<\/p>\n\n\n\n<p>As Katie Stella-Breeding, Marketing Director for Soistman Family Dentistry, noted:<br><strong><em>&#8220;Taradel has been a breeze to work with! Making direct mailers to homes so much faster and more efficient. The postcard mailers are beautifully made and always catch the eyes of our customer base. Each month Taradel works directly with us to patient the perfect advertisement based on that month&#8217;s theme. 10\/10 Recommend Taradel!&#8221;<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Future of Direct Mail at Soistman Family Dentistry<\/strong><\/h3>\n\n\n\n<p>With a proven track record of success, Soistman Family Dentistry plans to continue using direct mail as a cornerstone of their marketing strategy. By focusing on a combination of engaging design, timely messaging, and consistent monthly campaigns, they have not only grown their practice but also strengthened their relationship with the community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Thoughts: Why Direct Mail Works<\/strong><\/h3>\n\n\n\n<p>For Soistman Family Dentistry, direct mail has been more than just a marketing tool \u2013 it has been a transformative force. Their success story highlights the power of reaching potential patients right where they are: at home, with a message tailored to their needs. If you\u2019re looking for a reliable, effective way to grow your practice and connect with your audience, consider the impact that consistent, well-targeted direct mail can have on your business.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>By utilizing Every Door Direct Mail\u00ae with Taradel, Soistman Family Dentistry successfully built trust, generated new leads, and significantly grew their patient base. Could direct mail transform your business too? Click <a href=\"https:\/\/www.taradel.com\/support\">here<\/a> to get in touch with one of our marketing experts today.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Soistman Family Dentistry used Every Door Direct Mail\u00ae (EDDM) to acquire 70 new patients per campaign, boost brand awareness, and transform their business.<\/p>\n","protected":false},"author":7,"featured_media":1178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[251,73,250,249],"class_list":["post-1172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-mail","tag-direct-mail-benefits-for-dentists","tag-direct-mail-for-dentists","tag-eddm-case-study","tag-eddm-for-dentists"],"_links":{"self":[{"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/posts\/1172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/comments?post=1172"}],"version-history":[{"count":1,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/posts\/1172\/revisions"}],"predecessor-version":[{"id":1179,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/posts\/1172\/revisions\/1179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/media\/1178"}],"wp:attachment":[{"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/media?parent=1172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/categories?post=1172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-origin.everydoordirectmail.com\/wp-json\/wp\/v2\/tags?post=1172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}