Turnkey Solution: Too Good To Be True?
Posted On Sep 26, 2012 in Advertising and Marketing Agencies by Chris Barr

Some things can be too good to be true, but direct mail is not! When you embark on the Every Door Direct Mail (EDDM) Program from the US Postal Service with a turn key solution provider, you can reap all the benefits of direct mail while still running your business efficiently! With a turn key solution provider, this EDDM process is boiled down to a few simple steps to make things easier for you. The company that is going to be handling the mailing will take care of everything and the only things that you would have to do are choose your mailing routes, schedule the drop dates, and work with the designer for the creative. The mailing company takes on all the stressful paperwork, bundling, facing slips for each bundle, and shipping to make your life and business simpler.

The turnkey provider that will be doing your mailing will offer a bundled and discounted pricing. Everything is included with your EDDM purchase, making it very easy to keep track of every step of the process. If you plan to take care of the EDDM process yourself, there are a few steps that have to be accomplished. Before you even get to any paperwork for mailing, you have to make sure that your pieces qualify for the program. They all have to meet the size and weight requirements and have to have the special EDDM mailing indicia on them so that they qualify for the program.

After the qualification process, you move onto the printing of the pieces, mailing paperwork, bundling, and facing slips. You need to be prepared to sit and do some major paperwork. There are a lot of pieces of paperwork to fill out and it doesn't just take five minutes out of your day. It is a process and a long one at that. After you have filled out the appropriate paperwork, you have to bundle all your pieces in bundles of 50 or 100 with specified facing slips then lug them to your local Post Office to process and mail.

As you can see how this process goes, it is much easier to have this done for you. With the minimal time you in the process, you have more time to focus on what is more important, your business. The time you save by using a turnkey provider to take care of everything with the EDDM program can be concentrated on your daily business activities that make your business more efficient and successful!