Making the Most Our of Your Advertising
Posted On Oct 23, 2012 in Advertising and Marketing Agencies by Chris Barr

To make the most out of your advertising, the Every Door Direct Mail (EDDM) Program can boost your presence in your local community. No matter the purpose for advertising or the industry, you will be able to use the EDDM Program to further expand your business and close more sales. Maximizing the effectiveness of your mailer is done by taking all of your resources and knowledge and applying them to your mailing campaign.

For restaurants, the EDDM program allows small locally owned business to grow by advertising and who wouldn't want that? Growing and expanding while maintaining loyal customers and acquiring new customers is the goal of any business. Now, the question is how can you make the most of your mailer for your restaurant to grow? By applying all your knowledge about your customers and what they like into your mailers.

If you already have a solid customer base, find out what makes them come to your restaurant. Is it the great food, affordable prices, your excellent service staff, or all of those combined? Finding out what makes your loyal customers return will aid in the acquiring of new customers. You are looking to branch out and you want to widen your customer range, and you can do that by taking all of the information that you have, adding it to a flyer or postcard displaying your menu items to prospective customers to convince them to come in and share a meal with you. Referrals and reviews can be used in your direct mailer to further promote your restaurant to your prospective customers receiving your mailer.

You want to promote to new customers what has been a big seller for current customers. Not only will referrals make your restaurant more attractive to new customers, the offers that you include in your mailer will also make a big difference. What do your current customers find is the best deal in your restaurant or what is their favorite dish that they think you can do better than everyone else? These questions help you figure out what makes your customers return and love your restaurant so much. Knowing this information, you will know what you need to start specializing in and soon enough, with a few EDDM mailings under your belt to promote and time to perfect your skill, you will move up to being the most sought after restaurant for your specials!