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How much does every door direct mail cost?
Posted On Nov 15, 2018 in Article by Chris Barr

Every Door Direct Mail® costSteps to determining EDDM® cost:

The cost of your Every Door Direct Mail® campaign depends on three key factors. But usually, it's between 28¢ and 34¢ per piece — all inclusive with postage!
  1. Size of the mail piece you want to send (i.e. small postcard, large postcard)
  2. Quantity of mail pieces you need to reach your target audience
  3. Design, print, and delivery options
Size - When it comes to cost, the size of your mail piece is important. A standard size postcard, such as a 6.25" x 9", will cost less per piece to produce and mail than a larger full-page size 8.5" x 11" postcard. It's important to think about your message, offer, and audience when selecting the ideal mailer size.

Quantity - The audience you need (or want) to target will determine how many pieces of the mailer you must produce. As such, smaller campaigns will cost less than larger campaigns. It is worth noting that larger campaigns may benefit from production efficiencies, thus lowering the actual price per piece.

Options - Do you have artwork or need a professional design service? Are you in a rush to deliver your campaign? Do you need to split your mailing into multiple, smaller drops? The options and preferences you choose will impact the cost.

Interested?
See how much an EDDM® campaign would cost for your business at the Pricing page.