Franchise & marketing news roundup
Posted On Jan 18, 2016 in Franchise Marketing by Chris Barr
Franchise news roundup
As franchise marketing professionals, we know it’s important to stay up to date on franchise news and marketing best practices. Here are some pieces in the news that caught our attention:
  • A new year is upon us. And with that, a new set of predictions for the year ahead. What’s in store for marketers in 2016? Ten experts share their forecasts with

  • Domino’s is using big data to better understand and target its customers. Remember to be respectful and provide value when asking customers for more information.

  • For good or for bad, did your franchise make Entrepreneur’s list of The Best and Worst Franchise Marketing Campaigns of 2015?

  • Is your franchise’s president or VP always the company spokesperson? A recent Harvard Business Review article suggests extending your reach beyond the C-Suite for more referral traffic and a higher conversion rate in your content marketing efforts.

  • Entrepreneur shares the “big takeaways” – like top-performing industries and a breakdown of this year’s rankings – from its recent Franchise 500 list.

  • Is improving your relationship with franchisees on your list of New Year’s resolutions? If so, allBusiness shares five keys to a strong franchisee/franchisor relationship.