Dental Practice Direct Mail
Posted On Sep 26, 2012 in Small Business Marketing by Chris Barr

If you keep an eye out for your mail everyday, there is a small chance that you will receive a postcard from a dentist's office. The dental industry does not normally direct mail, but who says that they can't start? Direct mail is still an effective way to reach customers and the Every Door Direct Mail (EDDM) Program can benefit dentist's office by reaching their patients directly and introducing themselves.

Dentist practices can look into direct mailing to increase their range of patients in their area. Not everyone likes going to the dentist so when you have the opportunity to reach your customers to show them what a great practice you are and how you can change their oral health, your practice needs to jump on it. The easier you make it for your patients to find your practice, the easier it is for them to make a healthy decision.

When your practice conducts a direct mailer with a great offer, like free x-rays with a cleaning, it makes your practice more appealing to your prospective customer. They want to know that they can get a great deal for a quality service. When you first touch your customer, you want them to perceive a great value when going to your practice. If they feel that your practice is able to offer something that others cannot, you will have the one up on your competitors. Direct mail is beneficial for any business and if your dental practice can be the pioneer to start the dental direct mail in your area.

Consumers who check their mail daily want to be surprised and they want to receive advertisements that will show them the benefits of working with a particular business. Your direct mailer has to show your great practice with your quality services and the offers you present will encourage your prospective patients to try out your practice for the first time!