Benefits of the franchise model
Posted On Jan 21, 2016 in Franchise Marketing by Chris Barr
Franchise benefits
When purchasing a franchise, franchisees are buying much more than product or service. They’re joining a network of professionals with extensive experience and expertise.

Especially for burgeoning entrepreneurs, joining the franchise community puts you far ahead of other startups and new businesses in the following ways:

Brand: National recognition & expert marketers
Buying into a successful brand gets you more than a well-known name to display on your front door. As a franchisee, you’ll benefit from:
  • Insights and strategy from the franchise’s marketing team
  • Pooled franchise marketing funds, which are used to build the franchise’s brand
  • National advertising campaigns to increase awareness of and favorability for the business
Community: The power in numbers

Marketing isn’t the only area where you’ll benefit from being part of a franchise. Working with other franchise owners allows you to:
  • Use your combined purchasing power to leverage discounts from vendors, so you don't have to negotiate contracts individually
  • Learn from others’ best practices that maximize profits, instead of learning from your own mistakes
  • Pool and share data to see what ideas are most effective, rather than using your own, limited data
  • Seek help with problems from others familiar with your business without hiring an expensive consultant
  • Train and attend conferences together, which you might not have access to on your own
Entering the world of business is exciting, but it also can be frightening. There’s safety in numbers, though. You don’t have to go it alone. By purchasing a franchise, you can benefit from combined franchise marketing efforts, purchasing power and expertise from both fellow franchisees, and resources from the franchisor.

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