Amazing Words that Instantly Boost Sales, Calls, and Clicks
Posted On Aug 8, 2014 in Blog by Chris Barr

If you are a savvy marketer, or an experienced writer, you may have noticed that the title of this article contains a couple of performance-driving words: Amazing Words that Instantly Boost Sales, Calls, and Clicks.

And further, if you're reading this article, those terms successfully captured your attention.

The same copywriting methods that increase article and content readership can also be applied to your direct mail efforts, to boost conversion rates.

Direct mail campaigns are used to generate awareness, sell products, drive foot traffic, and much more. As with all marketing, the goal is to reach as many prospects as possible, and persuade them to take action immediately.
copywriting terms
In other words, it all comes down to conversion rates.

For example, if you mail 5,000 postcards to local prospects, and generate 100 phone calls, you have a 2% lead conversion rate. If you convert one third of those phone calls into paying customers, you have a 33.3% lead to customer conversion rate.

Conversions are everything, and they come in many forms. From phone calls, to website clicks, to online or in-store purchases, conversion are what drive revenue and business growth.

Depending on the nature of your direct mail campaign, here are top-performing terms you should integrate into your offers. 

FOR EXCLUSIVE OFFERS:
  • Membership required
  • Members only
  • Request an invitation
  • Become an insider
  • Be one of the first
  • Be one of the few
  • Exclusive offers inside
  • Only available to
  • Get it before others
  • Apply to
FOR ITEM/SERVICE SCARCITY:
  • Running out of stock
  • Quantities limited
  • Low stock
  • Supplies running out
  • Sale ends soon
  • Only available at
  • Today only
  • This week only
  • Only 10 available
  • Only 3 left
  • Once they're gone, they're gone
FOR REASSURANCE & LOW RISK:
  • Guaranteed
  • Authentic
  • Secure
  • Tested
  • Verified
  • Free Trial
  • Best-selling
  • Moneyback
  • No risk
  • Risk free
  • No obligation
  • Approved
FOR HEADLINES & VISIBILITY:
  • Discover
  • Save
  • Learn
  • Win
  • Powerful
  • Immediately
  • Trust
  • Special
  • Amazing
  • Plus
  • Bonus
  • Breakthrough
  • Find out
  • How to
  • Avoid
  • Breaking News
  • Take this quiz
  • You won't believe
  • The biggest mistake
  • ALERT
  • STOP!
  • 50% OFF
There are many other terms, and also variations of the terms listed above, that are equally powerful and influential. 

Be sure to consider the perception of your company, and its products and services, when crafting  your offer. It is also important to deliver on your message or promise when recipients "convert" by calling, clicking, etc.

So what are you waiting for? 
Use these powerful terms to boost performance and drive better results. Launch your next direct mail campaign, today.