The Every Door Direct Mail® Blog

Direct Mail Response Rates

Posted On Sep 13, 2012 in Direct Mail by Chris Barr
When you want to start on a direct marketing campaign, no matter what industry you are in, you want to know what kind of response you will get back to know if it will be worth engaging in. With consumers preferring direct mailing over digital, it is

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Direct Over Digital

Posted On Sep 13, 2012 in Direct Mail by Chris Barr
Even as the marketing mix becomes more digital these days, the use of direct mail has not decreased. On the other hand, direct mail usage has increased. Consumers prefer to receive physical mail rather than digital because it feels more personal. Ge

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Why Direct Mail is Not Junk Mail

Posted On Sep 13, 2012 in Direct Mail by Chris Barr
Why are mailers mailed through the US Postal Service (USPS) Every Door Direct Mail mailers not junk mail? There are a few big reasons. Just because a consumer was not looking for a certain advertisement in the mail doesn't mean that it is considered

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Staying Fit With EDDM

Posted On Sep 12, 2012 in Every Door Direct Mail by Chris Barr
Fitness clubs or personal trainers that want to encourage healthier eating habits and regular exercising to their local neighborhood can use the Every Door Direct Mail (EDDM) Program. This mailing program extends to all the addresses, resident or bu

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Being Prepared Pays in Direct Mail

Posted On Sep 12, 2012 in Direct Mail by Chris Barr
Why is it effective when direct mailing to know who you want to target before initiating a campaign? When you have it figured out as to who you want to target, it makes your message easier to visualize and more targeted to your audience. When you ar

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Mulitple Mailings Increase Knowledge

Posted On Sep 12, 2012 in Small Business Marketing by Chris Barr
The more you mail, the more you know. When you direct mail the first time, it is generally a test run. You don't know what kind of response you will get or how your pieces will be perceived when received. The first few mailings are always executed a

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First Steps When Mailing

Posted On Sep 11, 2012 in How Tos, Templates, & Videos by Chris Barr
The first steps to starting a mailing campaign to make things simple would be have all your ducks in a row, so to speak. The more prepared you are to begin your mailer, the easier it is to make it painless for everyone involved. There are a few thin

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Direct Mailing Increases

Posted On Sep 11, 2012 in Direct Mail by Chris Barr
Direct mailing continues to be one of the best marketing tools available. According to studies, in 2011, more than 5 billion pieces of direct mail were mailed compared to 3.6 billion in 2010. The Every Door Direct Mail (EDDM) program plays a big rol

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Traditional Direct Mail Still Effective

Posted On Sep 11, 2012 in Direct Mail by Chris Barr
As time flies by, advertising through different marketing medias has increased but there will always be one traditional stand by that still proves to create the best responses. That would be direct mail. Whoever says that advertising has all gone di

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Tips for Fitness Club EDDM

Posted On Sep 10, 2012 in Small Business Marketing by Chris Barr
Direct mail has become one of the easiest ways to reach clients in certain areas for fitness clubs. Everyone wants to be fit, healthy, and many times they just need the extra push in the right direction. So when you mail a postcard or flyer directly

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