The Every Door Direct Mail® Blog

How Fonts Can Affect Your Message

Posted On Sep 25, 2012 in How Tos, Templates, & Videos by Chris Barr
With direct mail, if you plan to design the piece yourself, using the wrong font will definitely detract of the attractiveness of your mailer. Using child like fonts can ruin a mailer. When you offer your business as professional and experienced, us

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The Right Tone in Direct Mailing

Posted On Sep 25, 2012 in Direct Mail by Chris Barr
When direct mailing and presenting your company or promotion to a customer, you want your reader to grasp exactly what your mailer is all about. That is why the tone of your mailer can either attract or detract your audience. Many times, it's not wh

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EDDM Pays For Itself

Posted On Sep 21, 2012 in Every Door Direct Mail by Chris Barr
When you use the Every Door Direct Mail Program to direct mail to customers, the response you receive back is tremendous! So many businesses have taken the time to research this program and optimize it to the fullest. After you see the response that

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‘Tis The Season For Direct Mail

Posted On Sep 21, 2012 in Small Business Marketing by Chris Barr
As summer comes to a close and the fall begins back up, 'tis the holiday season around the corner! This is the time to direct mail for back to school and a few weeks later to mail for holiday specials. Every season has a reason to direct mail. And a

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Professional Direct Mailers

Posted On Sep 21, 2012 in Direct Mail by Chris Barr
Think of a direct mailer as the first time you meet a new customer. Consider the impression you have to make to interest them in your promotion. The first impression is the most important because you can either make someone want to work with your co

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Differientiating Yourself With Direct Mail

Posted On Sep 20, 2012 in Direct Mail by Chris Barr
What continues to be the smash hit in advertising is the Every Door Direct Mail (EDDM) Program. Businesses use this program to send advertisements to their local neighborhoods to attract the attention of their most valuable people, their customers.

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Timing In Between Mailings

Posted On Sep 20, 2012 in Direct Mail by Chris Barr
For restaurants using the Every Door Direct Mail Program, the time in between mailings has the most gray area. There is no definite time frame that you should wait when you want to engage in another mailer. There is no specific formula for the right

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Kill Two Birds With One Stone

Posted On Sep 20, 2012 in Small Business Marketing by Chris Barr
When you are doing a direct mailer, the offers or discounts that you present are a huge selling point. People want to see the value in the product or service that you are offering. And what kind of offers are the most effective when it comes to dire

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Balancing with EDDM

Posted On Sep 19, 2012 in Every Door Direct Mail by Chris Barr
The bigger the better or less is more, which mentality is best when it comes to direct mail? There should always be a healthy balance. Too much or too little of something can either be overwhelming or depriving. When you are designing your piece for

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Know Your Customers

Posted On Sep 19, 2012 in Small Business Marketing by Chris Barr
Where should you start when you want to begin a direct mailing? Your target audience should be your first priority. When you know who you want to create a response from, it is easier for you to tailor your message to those customers. To create the b

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