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Welcome The Every Door Direct Mail® Blog

A World Without Direct Mail?

Posted On Oct 31, 2012 in Direct Mail by Chris Barr
Imagine the marketing world without direct mail, - more email blasts, constant social media promotions, and less coupons in the mail; nothing new to catch your eye when you shuffle through the daily mail. Consumers like to receive direct mail, it bu

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Go Big or Go Home

Posted On Oct 31, 2012 in Small Business Marketing by Chris Barr
Are you looking to gain more customers this holiday season? To gain more traffic into your restuarant, you have to start targeting broadly. You can do that by casting a wide net so that you won't exclude any customers that you want to target. It is

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Non-Profits: Immediate Awareness Tactic

Posted On Oct 31, 2012 in Non-Profit by Chris Barr
Are you planning a non-profit event and want to get the word out there? Of course, social media and mass emails will gain a portion of your awareness but what will make your audience know abut your event more than having them hold your invitations i

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Who Makes A Difference In EDDM?

Posted On Oct 31, 2012 in Every Door Direct Mail by Chris Barr
Who makes the Every Door Direct Mail (EDDM) Program Effective? To make anything effective and run like clockwork, you have to have the right team behind the process. So who is the Every Door Direct Mail team? That will be the founders of the program

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Do’s and Don’t for Mailing

Posted On Oct 30, 2012 in Every Door Direct Mail by Chris Barr
Are you planning to do an Every Door Direct Mailer but have no idea where to start? To avoid any possible mishaps with your upcoming mailer, here is a small list of Do's and Don'ts to lead you in the right direction. To avoid the confusion and heada

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5 Tips for Staying Proactive in Your Mailing

Posted On Oct 30, 2012 in Direct Mail by Chris Barr
As you embark on a direct mailing campaign, how can you make the most out of it to gain more customers and increase your closing sales rate? To optimize it to the fullest and maximize your returns on this coming mailer, you have to be proactive in t

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When Not To Mail

Posted On Oct 30, 2012 in Small Business Marketing by Chris Barr
So according to the US Postal Service (USPS) "98% of consumers bring in their mail the day it is delivered with 77% then sorting through it immediately." Now, taking this statistic into consideration, what business is not going to use direct mail? W

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Contractors Close More Sales

Posted On Oct 26, 2012 in Small Business Marketing by Chris Barr
There's never a specific time of year that is specified for remodeling; the more reason to plan your mailings according to the season that you want to mail in. Generally, spring and summer are the big months for outside remodeling and winter is good

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5 Reasons for Test Mailings

Posted On Oct 26, 2012 in Advertising and Marketing Agencies by Chris Barr
Advertising is a complicated animal. And any direct mailing campaign should be brainstormed and well thought out before executed. Even more so, test mailing campaigns should be done so that you can make the most out of each mailer. With each mailing

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Allowing Time for Effective Mailing

Posted On Oct 26, 2012 in Direct Mail by Chris Barr
When you have a deadline as to when you need your mailer in homes, how long beforehand should you start your campaign? Typically turnaround time is estimated and the more time that you give yourself to start a campaign, the more stress you can avoid

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