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Welcome The Every Door Direct Mail® Blog

[VIDEO] What Is The Average Response Rate for Direct Mail?

Posted On Mar 6, 2017 in Direct Mail by Chris Barr
Chris Barr (Taradel, LLC) explains response rates for Every Door Direct Mail® and Personalized Mail based on the latest reports.

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Direct Mail Response Rates and Statistics from 2015 Research

Posted On Aug 31, 2015 in Direct Mail by Chris Barr
In a digital world, are physical communications and interactions more meaningful than before? Find out now.

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Direct Mail Impressions Matter

Posted On Jun 17, 2015 in Direct Mail by Chris Barr
How many impressions does it take before a prospect decides to purchase a product or service?

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Improve Your Direct Mail Response Rates with Powerful Headlines

Posted On Dec 31, 2014 in Direct Mail by Chris Barr
Quite often, advertisers and business owners put the majority of their time and energy into the wrong places when it comes to direct mail. For example, I've seen many advertisers obsess over the...

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How Your Artwork (or Lack of Artwork) Impacts Turnaround Time

Posted On Apr 14, 2014 in Direct Mail by Chris Barr
The turnaround for most EDDM® campaigns ranges from 2 to 4 weeks. This is the time it takes from when you submit the order at EveryDoorDirectMail.com -- until your offers deliver into mailboxes. As you might expect, your artwork option will larg

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Developing and Executing a Successful Direct Mail Campaign

Posted On Mar 14, 2013 in Direct Mail by Chris Barr
Three Critical Direct Mail Considerations 1. Research & Planning Every direct mail program is based on two simple components; 1) a message and 2) an audience. Naturally, you must determine what you want to say and who you want to say it to? B

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2013 Direct Mail Response Rates & Helpful Tips

Posted On Jan 23, 2013 in Direct Mail by Chris Barr
Direct Mail Response Rate F.A.Q. Every Door Direct Mail™ response rates and industry averages. Plus, marketing tips and strategy analysis for improved results. What will my response rate be using Every Door Direct Mail? If you had to gues

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Direct Mail Service Reviews from General Contractors

Posted On Jan 21, 2013 in Direct Mail by Chris Barr
Most contractors already use direct mail to generate phone leads, drive traffic to websites, and increase sales. Because when it comes to reaching homeowners with powerful offers that REALLY work, direct mail is king. Sure, you can use email, Facebo

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Notice: USPS® Postage Rate Increase January 2013

Posted On Jan 11, 2013 in Direct Mail by Chris Barr
The United States Postal Service® has announced a postage rate increase for the Every Door Direct Mail™ program. Rate increases will affect both EDDM Retail® and EDDM BMEU® mailing processes. Here's how the rate increase may affec

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Be Prepared: Mail Early

Posted On Nov 1, 2012 in Direct Mail by Chris Barr
If you haven't already started to plan a holiday marketing campaign for your local retail business with the Every Door Direct Mail Program, then it's time you began! Starting to plan early will relieve any stress and deadline crunching. You never wa

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