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Welcome The Every Door Direct Mail® Blog

How to Mail Pizza Offers (Successfully) with EDDM™

Posted On Aug 30, 2012 in Small Business Marketing by Chris Barr
When it comes to restaurant marketing, how can the Every Door Direct Mail™ (EDDM™) program be used? It's a great question, and the answer is that there are so many possibilities, the sky is the limit. The bottom line is that direct mail

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Lawn Care Marketing Against The Clock

Posted On Aug 30, 2012 in Small Business Marketing by Chris Barr
There is a relatively small window that constitutes the peak "marketing time" for lawn and landscapers. If you advertise too early, homeowners won't be ready to start. If you wait too long, your competitors will beat you to the punch. To gain the mo

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Chiropractic Postcards: More Patients Made Easy

Posted On Aug 28, 2012 in Small Business Marketing by Chris Barr
When a chiropractic practice first opens up, or wants to begin a new patient acquisition campaign, the best way would be to use the Every Door Direct Mail™ (EDDM) program. This program offers all the benefits of saturation mail and is much eas

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Contractor Marketing: End the Season with Every Door Direct Mail

Posted On Aug 28, 2012 in Small Business Marketing by Chris Barr
When There Are Only 2-3 Months Left in the Season, You Must Take Action. Depending on where your business is located, most landscaping services and contractors operate through October or early November. In the South, for example, a lawn service may

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Football Pizza Sales Made Simple

Posted On Aug 27, 2012 in Small Business Marketing by Chris Barr
Football season is finally around the corner. Your favorite teams go head to head for the championship. But is your restaurant positioned to win the pizza sales game vs. your competitors? When you own a small pizza place, all sports are worth pro

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Technology Overload: Millennials Seek Physical Interaction, Respond to Direct Mail

Posted On Aug 27, 2012 in Small Business Marketing by Chris Barr
Millennials, also known as Generation Y, are the individuals born anywhere from 1980 to the late 1990s, that now represent an 80 million person consumer market. According to Wikipedia, "the phrase Generation Y first appeared in an August 1993 Ad Age

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Veterinary Clinic and Pet Care Direct Mail Marketing

Posted On Aug 22, 2012 in Small Business Marketing by Chris Barr
[caption id="attachment_208" align="alignright" width="300"] FREE Pet Care Templates[/caption] Veterinary clinics and all types of pet care services, should use direct mail to increase awareness at the local level. The best program to use is the ne

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Pizza and Restaurant Football Season Marketing

Posted On Aug 22, 2012 in Small Business Marketing by Chris Barr
(this article was originally a restaurant industry notice) Nothing is more important for pizzerias and restaurants, than direct marketing during football season. Dear restaurant owner, Are you scared of Football Season? [caption id="attachmen

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Large and Odd-Sized EDDM™ Sizes

Posted On Aug 20, 2012 in How Tos, Templates, & Videos by Chris Barr
There is nothing wrong with being odd when it comes to Every Door Direct Mail™. The more that you differentiate yourself from your competitors, the more that your message, and offers, will stand out to prospective customers. The first thing th

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Every Door Direct Mail for Non-Profit Organizations

Posted On Aug 20, 2012 in Non-Profit by Chris Barr
Non-profit organizations are always on a tight budget - just like any other business. With so many costs to consider, it is very common for non-profits to look into new or low-cost ways to advertise and raise funds. From guerilla marketing technique

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