Now, you're organization can use the same high-powered direct mail programs to gain support, increase awareness, and launch highly-effective fundraising campaigns within targeted areas.
When responding to crisis situations, non-profits have a very narrow window of time to gain support, raise funds, and take action.
Back in 2010, the National Wildlife Federation had to act quickly in response to the Gulf Coast oil spill. The non-profit organization was able to quickly launch a direct mail fundraising campaign while the environmental destruction was still occurring.
According to a USPS publication, the NWF had organized and launched a direct mail campaign, of 846,000 pieces, to its members. The campaign focused on one powerful message: "OIL SPILL CRISIS ALERT, HOW YOU CAN HELP."
The campaign delivered quickly and helped the NWF generate an incredible 2.5% response rate to assist with crisis response and cleanup operations at the ground level.