Traditional media, even among younger demographics, outperforms digital media in several key restaurant industry metrics. The illustration below highlights how those who are deciding to eat/dine out depend on various media. This rate changes depending on their demographic profile. You can easily see how much more likely Adults 55+ are to use Traditional while Adults 18-34 are slightly more… Read more »
Is your menu REALLY generating a profit? Building a menu can be fun, rewarding, and if you are like most restaurant operators – absolutely terrifying! Why? Because if your menu does not look great, perform well, and reflect the optimum price points for each dish (from both a consumer and profitability) perspective, your restaurant may... Read more »
Restaurant Marketing Challenges and Opportunities
This is a brief article about a topic that is always on the minds of restaurant operators… You guessed it — sales. For some restaurants, aggressive competitors are the big challenge… For others, “ice cold phones” lead to sleepless nights and financial struggles… Some restaurants even have employees who are “starved” for tips while displaying… Read more »
Every Door Direct Mail Online Mapping and Delivery Scheduling
The Question: Can I order a large amount of Every Door Direct Mail postcards, say 10,000 for example, and then mail them out over the course of several weeks? The Answer: Yes! It’s easy! One of the most common requests from advertisers and business owners is the ability to mail “on a schedule”. Fortunately, EveryDoorDirectMail.com makes… Read more »
Developing and Executing a Successful Direct Mail Campaign
Three Critical Direct Mail Considerations 1. Research & Planning Every direct mail program is based on two simple components; 1) a message and 2) an audience. Naturally, you must determine what you want to say and who you want to say it to? But before you begin to answer these questions, you must take several… Read more »
Pricing Your Restaurant Menu: How to Make More, Spend Less
Is your menu REALLY generating a profit? Building a menu can be fun, rewarding, and if you are like most restaurant operators – absolutely terrifying! Why? Because if your menu does not look great, perform well, and reflect the optimum price points for each dish (from both a consumer and profitability) perspective, your restaurant may… Read more »
5 Direct Mail Ideas for Lawn Care Service Postcards
Spring is finally here and it’s time to start thinking about marketing your business. For those of you with lawn care businesses, a direct mail campaign is crucial for generating new business. A simple campaign can go a long way in acquiring new customers and increasing demand for your services. Here are five direct mail… Read more »
Chiropractic Marketing with Every Door Direct Mail
Every chiropractor knows that you can’t increase revenues, and grow a practice, without bringing on new patients consistently. But practice growth is never easy. Sure you may luck into several great referrals each year, but you will also have patients that leave or decide to eliminate treatment plans from their budgets. So, in other words,… Read more »
Lawyer Marketing: Every Door Direct Mail for Attorneys
Every lawyer (unless working for the government) depends on a constant influx of new clients to increase revenues and realize their personal and professional goals. The bottom line is simple: you can’t generate cash unless you bring in clients. This seemingly simple challenge, though, is not so easy. Most lawyers spend countless hours jumping from… Read more »
Car Dealership & Automotive Every Door Direct Mail
Every dealership and service center knows that you can’t increase sales without bringing buyers and service center customers to the lot. It really is that simple. The challenge, however, is finding a marketing solutions that acutally works while generating the highest possible ROI. Let’s look at the ever-growing list of marketing options: – Twitter -… Read more »
7 Things EDDM™ Advertisers Need to Know
Every small business owner should use the Every Door Direct Mail™ (EDDM) program to find new customers and generate sales. Simply put, no other advertising medium delivers more ROI potential for the same price. But, before you launch your first EDDM™ campaign, make sure you have all of the facts. There are (2) ways to… Read more »
“Big Box” Marketing with Every Door Direct Mail™
Small business owners advertise like the “big box” chains using Every Door Direct Mail™ from the USPS®. More than 95% of people in America, with a mailbox, do the same thing every day – check the mail. In a world of countless emails, tweets, posts, videos, and text messages, direct mail has stood the test… Read more »
Press Release: EveryDoorDirectMail.com Mails Ten Million Offers
Self-service Every Door Direct Mail™ website reaches major milestone, mails ten million offers in first year. Richmond, Virginia (PRWEB) January 28, 2013 EveryDoorDirectMail.com, powered by Taradel LLC, today announced it has reached a major milestone – mailing more than ten million offers via the USPS® Every Door Direct Mail® program. “The (EDDM™) adoption rates… Read more »
2013 Direct Mail Response Rates & Helpful Tips
Direct Mail Response Rate F.A.Q. Every Door Direct Mail™ response rates and industry averages. Plus, marketing tips and strategy analysis for improved results. What will my response rate be using Every Door Direct Mail? If you had to guess, what do you think would be a realistic response rate? Based on the most recent Direct… Read more »
Direct Mail Service Reviews from General Contractors
Most contractors already use direct mail to generate phone leads, drive traffic to websites, and increase sales. Because when it comes to reaching homeowners with powerful offers that REALLY work, direct mail is king. Sure, you can use email, Facebook, and Twitter to increase sales too, but if you think about it, many of the e-marketing… Read more »
FREE Every Door Direct Mail Design Templates
Before you mail postcards, coupons, or flyers –you need an amazing design. You need a design that is designed to sell. With this in mind, many business owners and advertisers hire their own local agency or assign the design project to their own in-house creative group. However, not every small business can afford to pay… Read more »
Notice: USPS® Postage Rate Increase January 2013
The United States Postal Service® has announced a postage rate increase for the Every Door Direct Mail™ program. Rate increases will affect both EDDM Retail® and EDDM BMEU® mailing processes. Here’s how the rate increase may affect your direct mail campaigns. EDDM Retail®: • CURRENT RATE: 14.5¢ each • RATE AS OF JAN 27, 2013:… Read more »
Transition from Summer to Winter with Direct Mailers
Before the temperature starts to drop and homeowners begin to turn up the heat, home maintenance companies should start to target their local area to initiate the need for maintenance throughout the house. You can mail a simple postcard asking your customers “is your home ready for winter?” Incorporate some interesting facts to avoid catastrophic… Read more »
Differentiating Your Restaurant From Competitors
How can you make your restaurant menu mailer different than all the rest? How can you display your pizza menu items to differentiate you from the pizza shop down the street? Well first you have to know what your competitors are doing and how they are advertising. There are a few different options to make… Read more »
Be Prepared: Mail Early
If you haven’t already started to plan a holiday marketing campaign for your local retail business with the Every Door Direct Mail Program, then it’s time you began! Starting to plan early will relieve any stress and deadline crunching. You never want to mail on a time crunch because it will incorporate stress and the… Read more »
Engage New Lawn Care Customers
If you want something, you have to go out and get it! If you want to gain more customers, you have to use the one of the most effective tools in marketing that you can: direct mail! As long as your message is clear and concise, you recipient will have no problem understanding your message. … Read more »
